Email marketing is a fantastic way to stay in touch with current customers and grab new ones in the process. Often, we fill branded emails with deals, sales, coupon codes, and more to keep people opening and clicking. However, you might not be reaching your full potential. Are you making these five common email marketing…
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How A CRM Can Boost Your Marketing Strategy
The buyer’s journey is never as simple as going from point A to point B. There are a lot of pit stops, twists, turns, doubts, and backtracking. Customer relationship management (CRM) allows you to track, record, and utilize customer interactions with websites, social media, customer service, and more. What Is A CRM? We know that…
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The Rise (Again) Of Contextual Advertising
ivacy and advertising. One way to combat the increasing ineffectiveness of behavioral advertising is contextual advertising.
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When The Cookie Crumbles: Preparing Your Marketing Strategy For A Cookie-Less World
In 2020, Google announced it would phase out third-party cookies — starting in 2023 — on its Chrome browser, joining Apple’s Safari and Firefox browsers. The announcement signified the death of the third-party cookie since Chrome, Safari, and Firefox are the top three internet browsers. Chrome itself made up more than half of global internet…
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10 Essential Features for Knockout Website Design
Here is our list of 10 essential features for website design success. If you are a small business with growth potential, you need to understand how a superior website design can assist with achieving these goals. 1. Mobile-First Design (mobile friendly) The smartphone is the number one way that people use websites, search for anything,…
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