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The Power of Customer Loyalty: Why Prioritizing Existing Customers Is As Important As Chasing New Ones

The Power of Customer Loyalty: Why Prioritizing Existing Customers Is As Important As Chasing New Ones

In the pursuit of attracting new customers, it’s easy for businesses to forget the clients they already have. Many organizations gear their marketing strategies towards attracting fresh faces while neglecting their existing customer base. As businesses race to expand, they ignore a fundamental truth: the lifetime value of loyal customers outweighs the cost of acquiring…

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