If you’re running a busy service business or B2B brand in the Des Moines area, “do more marketing” is not a strategy. You’ve got a website, maybe some SEO going, some ads, a few social posts, maybe a newsletter that went out… once. But when you step back and ask, “Is this actually working together?”...
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Link Tree-ish Thingy – Thanks for Stopping By
Founder & Creative Director
Jason McArtor, Farmboy Marketing + Web Development
Jason enjoys working with growth-minded businesses and brings over 25 years of expertise as a creative and strategic marketing consultant for hundreds of businesses and business owners.
His teams have received awards, recognition and been published at regional and national levels for branding and marketing and was one of the first 100 Iowa Goldman Sachs 10,000 Small Businesses Alumni. His company, Farmboy, was awarded the Dennis Albaugh Award through the Des Moines Area Community College Small Business Awards in 1999.
Farmboy believes successful marketing stems from a high-quality website and consistent, well-crafted marketing across multiple channels to drive customer engagement and conversions.
Their sites regularly occupy the top spots of key Google search terms and utilize both content and technical SEO strategies to achieve these results.
Jason and his team have worked to establish numerous market leaders across a number of industries in their brand positioning, messaging and market presence and have been frequent speakers and supporters of design, technology, business development and creativity, including the AIGA Minnesota Design Camp, and the University of Iowa’s Adobe Creative Jam.
In addition to the noted accomplishments, Jason has also served in numerous volunteer and leadership roles including President of Art Directors Association of Iowa, President of West Des Moines Girls Softball, Waukee YMCA Advisory Board, and has served as Youth Leader with Awana Clubs in the Des Moines area, in addition to various basketball, baseball and softball coaching roles in local youth sports.
Posts by: Jason McArtor
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Digital Marketing Strategy: A Simple Framework for Service Businesses and B2B Brands
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Creative Digital Marketing Ideas for Contractors, Home Services, Manufacturers, and Senior Living
If you run a contractor, home services, manufacturing, or senior living brand in the Des Moines area, you’ve probably felt this before: Your digital marketing feels… fine. The website works, the ads run, the posts go out. But nothing feels especially memorable. Meanwhile, you keep seeing competitors show up with campaigns that seem to stick...
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What Is B2B Lead Generation? Channels, Tactics, and How to Measure What Matters
If you sell to other businesses—whether you’re a manufacturer, specialty contractor, or complex service provider—you’ve probably heard a lot of noise about B2B lead generation: “You need more leads in the funnel.” “This one campaign will 5x your pipeline.” “Just run LinkedIn ads / cold email / webinars / insert-tactic-here.” But if you ask your...
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Websites and Digital Marketing: How to Make Your Site the Engine of Every Campaign
If you’re pouring time and budget into digital marketing in the Des Moines area—SEO, Google Ads, email, social—but your website feels like an afterthought, you’re driving people to a parking lot, not a showroom. Your website and digital marketing shouldn’t be two separate projects. Your site should be the engine that powers everything else: SEO...
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B2B Content Marketing Strategy: How to Turn Expertise Into Demand
If you lead marketing or sales for a manufacturer or complex service business in the Des Moines area, you’re sitting on a goldmine: Engineers who can solve problems nobody else can Project managers who’ve seen every mistake in the book Install teams who know exactly what makes an implementation succeed or fail But most of...
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