Category: Marketing

Cool Branding: Cryo Life Iowa Case Study

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A few months back we began work handling brand consulting and WordPress web development for Cryo Life, a sub-brand under Zimmerman Chiropractic in West Des Moines, Iowa. Zimmerman was adding cryotherapy to their long list of wellness services and wanted to give Cryo Life an identity all its own. First off, how does cryotherapy work you…

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Perspective

Farmboy Audience Perspective

If you’re a parent, you’ve probably told your kids that they have about an hour until bedtime. This is usually followed by a simultaneous groan of, “ONLY an hour?” On the flip side, if you’d planned to head over to the park in about an hour, you’d get the same groan, followed by, “a WHOLE…

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Awards are good, happy clients are better.

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Awards are a funny thing. On June 10th the Farmboy team had a busy day. We had a few client meetings, the last of which was in Des Moines’ East Village (where parking is iffy at best), and it was HOT, but I digress. From that balmy meeting we hopped on over to West End Architectural…

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Marketing Conditions

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Marketing Conditions change as often as the weather. The madness of March has come and gone and we honestly can’t remember the last snow. This is one of the times of year we look forward to most, with the smell of barbecue in the air–often just outside on the deck, but it’s not always sunny in Des Moines……

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Not So Perfect

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With a new year comes opportunity to set new goals and to dive into areas unexplored. “A good plan violently executed now is better than a perfect plan executed next week.” These are the often-quoted words of General George S. Patton, Jr., senior officer of the United States Army, who commanded the U.S. Seventh Army…

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