The Woodsmith Store and so much more.
The Woodsmith Store wanted to expand its premier product listings online to reach customers nationwide while continuing to build awareness at a local level. With a major website overhaul, this classic brand comes to life online.
Farmboy delivered the eCommerce website with the tools necessary to handle a large and consistently growing online inventory.
Future-Ready: Measure Twice. Cut Once.
Video is a key component of the build, with an in-house production team producing all kinds of content spanning tips-and-tricks and product demos, to woodworking demos in their tv-studio-esque showcase room. All paving the way for exclusive live-streams as classes gain in popularity.
Woodsmith wanted the online experience to be as close to the much loved in-store experience as possible.
Department categories are easily accessible for seamless navigation and intuitive tagging, highlights related products the customer didn’t know they needed.
The online store, powered by WooCommerce, is fully integrated with the existing in-store point-of-sale (POS) system so inventory management is a breeze.
Live shipping rates handled by United States Postal Service (USPS) and United Parcel Service (UPS).
With the need for multiple navigations to organize content, an app-based menu was developed to make the most popular links available within thumbs-reach.
Launched in late 2019, this classic brand surpassed their previous year’s online sales by over $250,000 by the end of 2020.
Farmboy has been pivotal in the launch of our updated e-commerce website for The Woodsmith Store. They covered it all: design, integration, updates, maintenance, and digital marketing.
They have a great team assembled at Farmboy. 100% awesome.
Kim Downing / The Woodsmith Store