And How One Client Turned $1,000 into $400,000 Using This Exact Strategy
You can tell people you’re the best, or you can show them. And when it comes to winning bigger remodeling jobs and high-end builds, nothing shows off your craftsmanship better than high-quality video content.
At Farmboy, we’ve spent years running data-backed campaigns for home builders and remodelers across Iowa and beyond. We’ve tested all kinds of content—from beautiful still photos and walkthroughs to punchy headlines and clever taglines. But one thing consistently outperforms everything else: video.
Video Content Isn’t Just Nice to Have. It’s a Game-Changer.
We’ve run A/B tests, launched identical ad campaigns for clients—one with video, one without—and watched the numbers roll in. Every time, the video content pulls ahead in:
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Social media engagement
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Ad click-throughs
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Website time-on-page and conversions
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Project inquiries and lead quality
It’s not just about looking good. It’s about building trust before you ever show up for a bid.
A $1,000 Ad Budget. A $400,000 Payoff.
One of our contractor clients was spending just $1,000/month on advertising. With a few beautifully shot project videos—no flashy gimmicks, just real craftsmanship captured the right way—they started bringing in remodel leads worth upwards of $400,000. Every one of those jobs stemmed from someone seeing their work in action.
That’s not magic. That’s strategy, storytelling, and smart marketing.
Why It Works
People hire contractors they trust—and trust is built when someone can see the quality, not just read about it.
Think about it:
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A video shows the full transformation, not just the end result.
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It gives potential clients a peek at your process, your crew, your attention to detail.
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It tells a story—and great stories sell better than static pictures.
Farmboy Makes It Easy
We direct and shoot high-end brand videos tailored to the construction industry. We know what buyers want to see, and we know how to frame it. Whether you’re a remodeler looking to win more kitchen projects or a custom builder chasing bigger homes, we’ll help you turn your past work into your next win.
Ready to Show Off?
Book a call with our team and let’s plan your first video shoot.
