As someone with a strong passion for social media, I knew I belonged in the Advertising/Marketing world the second I started studying it. I graduated from Iowa State University with a bachelor’s degree in advertising and a minor in hospitality management and business.My favorite work has been in social media marketing and I believe social media is an integral part of businesses today. Using social media as a tool to promote, grow, and engage has never been more important!
People often believe that social media is made for influencers and name brands. As a social media manager, social media is much more than the latest trend. Building community, trust, and a presence is much more important in our world today. Small businesses need love more than ever. We live in a time when people...
Hashtags were once the lifeblood of social media discovery, a simple tool that connected users to trending topics and helped content reach wider audiences. But as social platforms evolve at lightning speed, a question remains: Are hashtags dead? Over the last five years, their role has dramatically shifted. They’re no longer essential for discoverability, and...
The pandemic changed many things about the world—one of those changes being how we connect with people. Inherently, the human race is constantly looking for ways to socialize. Thus, social media saw significant spikes in usage and engagement across all platforms. At a time when the world stood still, humans tried to fill the gap...
