• Why Marketing Is Perfect For Unleashing Your Inner Child

    Why Marketing Is Perfect For Unleashing Your Inner Child

     I just found out I will be speaking on a panel about Marketing in April at Grand View College. It’s got me thinking a lot about why I love what I get to do as a Marketing Director.. I get to unleash my inner child and Dream Big! Back in the day, I was the…

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  • The Ultimate Guide to Contractor Website Must-Haves.

    The Ultimate Guide to Contractor Website Must-Haves.

    In today’s digital age, a contractor’s website is more than just a digital business card—it’s a powerful tool to attract clients, showcase your work, and establish credibility in the construction industry. However, not all websites are created equal. To stand out and effectively convert visitors into customers, your website must include certain essential features. Here’s…

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  • Be the Online Hero: Transformative Branding Strategies for Impact

    Be the Online Hero: Transformative Branding Strategies for Impact

    In today’s fast-paced digital landscape, content comes from every angle. It’s easier than ever to get lost in the noise of social media, emails, advertisements, podcasts, and other digital communications. Businesses are in constant competition to capture attention and leave a lasting, meaningful impression. So, how can your brand rise from the digital battleground as…

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  • Embracing Change: Wendy’s Journey Through Slogans and Success

    Embracing Change: Wendy’s Journey Through Slogans and Success

    The business world is always moving. Over time, consumers’ general lifestyles, preferences, and attitudes change. Successful organizations adapt by changing with them. Change is the only constant in the dynamic world of business. For companies to thrive, they must be willing to embrace change, whether it’s in the form of a new logo, slogan, or…

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  • Improve Your Marketing Strategy in 2024: Six Keys to Success

    Improve Your Marketing Strategy in 2024: Six Keys to Success

    As we enter 2024, the ever-evolving marketing landscape demands a fresh approach. 2021 through 2023 was the era of the influencer, but more people are getting tired of getting “sold to” at every turn. In this era of digital dominance and rapidly changing consumer behaviors, businesses must adapt and enhance their marketing strategies to resonate…

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