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Blog

  • What Ted Turner Taught Us About Building a Marketing Machine

    What Ted Turner Taught Us About Building a Marketing Machine

    May 6, 2026 by Patrick Tape Fleming

    At Farmboy, we talk a lot about building systems that work together. Not just a website. Not just ads. Not just content. A system. And when you look at the career of Ted Turner, you see one of the best real-world examples of that idea in action. He Didn’t Just Buy Businesses. He Built Momentum….

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  • Making Contractors Look as Good as Their Work

    Making Contractors Look as Good as Their Work

    April 30, 2026 by Patrick Tape Fleming

    Farmboy Recognized at the Art Directors of Iowa Awards There’s something we believe at Farmboy that has never changed. Contractors, home builders, and remodelers do incredible work. Detailed work. Skilled work. Work that transforms the way people live in their homes. But too often, that level of craftsmanship isn’t reflected in how their brand shows…

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  • Old B2B Marketing Is on Life Support. Here’s How to Actually Win Now.

    Old B2B Marketing Is on Life Support. Here’s How to Actually Win Now.

    April 16, 2026 by Patrick Tape Fleming

    There was a time when B2B marketing felt like a well-oiled machine.Send the email. Post on LinkedIn. Run a webinar. Repeat. And it worked. Now? It feels like shouting into a room where everyone else is reading from the same script. If your marketing feels like it’s losing steam, it’s not just you. A lot…

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  • The Kids Are Alright & The Marketing Is Even Better

    The Kids Are Alright & The Marketing Is Even Better

    April 16, 2026 by Patrick Tape Fleming

    When WIRED reported that the marketing firm Chaotic Good helped fuel the rise of Geese through algorithm driven TikTok accounts, people singing their songs, listening to them, seeding the culture, it felt like some great revelation to people. Let’s just say my phone was blowing up this morning. To me, this is just confirmation. Because…

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  • Farmboy Wins Silver AND Judge’s Choice at the American Advertising Awards

    Farmboy Wins Silver AND Judge’s Choice at the American Advertising Awards

    March 3, 2026 by Patrick Tape Fleming

    Some projects just feel special from the start. A couple weeks ago, that feeling turned into something tangible. We’re incredibly humbled to share that Farmboy took home a Silver ADDY Award for Integrated Brand Campaign for our work on Suvon — and not only that… We were also honored with a Judge’s Choice Award for…

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.

250 years of American Dreams. Farmboy's been helpi 250 years of American Dreams. Farmboy's been helping build them for 25.

School's out, the kids are (sort of) home, and the year's halfway gone already. Before the grills fire up, a quick thank-you to the clients and friends across Iowa and the Midwest who've trusted us with real work for more than two decades.

Whether your workday means khakis, a suit, or a hardhat and boots, Happy Fourth of July from Jason and the Farmboy team. 🇺🇸
Time flies when you’re working with great clients. Time flies when you’re working with great clients.

We wanted to wish a happy 1-year website birthday to Clint and the crew over at @customprohomes

Thanks for choosing Farmboy for some REAL. GOOD. WORK.

#CustomHomeBuilder #RealGoodWork #ContractorMarketing
Creative still wins. Not because it’s trendy. Beca Creative still wins.
Not because it’s trendy. Because it sticks.

The problem is, most businesses call something “creative” when it’s really just polished filler.

The better approach is simpler:
✔️ make it specific
✔️ make it visual
✔️ make it reusable

Specific beats generic.
Visual beats vague.
Reusable beats starting from scratch every week.

That means showing:
• the real problem
• the process
• the decision-making
• the outcome
• the kind of work you want more of

One strong project, story, or insight should turn into more than one post.
If it only works once, it’s probably not a real system.

Creative is not about being clever for the internet.
It’s about making your message easier to remember and easier to trust.
More leads is not the goal. Better leads is. A lo More leads is not the goal.
Better leads is.

A lot of B2B teams chase volume, then get frustrated when sales says the leads are junk.

That’s because lead generation isn’t about filling the pipeline with names.
It’s about bringing in the right people at the right time.

A strong lead has two things:
✔️ they actually fit
✔️ they actually have intent

Miss one of those and you get time-wasting.

This is where a lot of businesses go wrong:
• they treat every lead the same
• they hand everything straight to sales
• they don’t define who the right fit actually is
• they measure activity instead of quality

The fix is not always “get more leads.”
Sometimes the fix is a better filter.

That’s how you protect sales time and improve the pipeline.
Your social is rented. Your ads are rented. Your w Your social is rented.
Your ads are rented.
Your website is owned.

That matters.

Because rented platforms can change the rules whenever they want.
Reach drops. Costs go up. Algorithms shift. None of that asks your permission.

Your website is the one place where you control:
✔️ the message
✔️ the proof
✔️ the path
✔️ the next step

That’s why it should be the engine behind everything else.

Social can get attention.
Ads can create demand.
Email can bring people back.

But your website is where all of it has to land and make sense.

One post disappears.
A good page keeps working.

That’s the difference between renting attention and building equity.
Most B2B content misses because it starts with, “W Most B2B content misses because it starts with, “What should we post?”

Wrong question.

A better question is:
What problems do we solve, for which buyers, and what proof can we show?

That’s the whole game:
✔️ real problems
✔️ real buyers
✔️ real proof

If you miss one of those, the content gets weak fast.

Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful.

Good B2B content isn’t fluff.
It’s not “thought leadership” for the sake of being heard.

It should make the right buyer think:
“These people understand the problem.”
“They’ve done this before.”
“They might be worth talking to.”

That’s how expertise turns into demand.
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