Questions about your website, marketing, and brand? Start here.

Farmboy is a Des Moines-based digital marketing agency in Iowa that builds brands, websites, and full-scale marketing programs for builders, contractors, remodelers, manufacturers, senior living, and other growth-minded businesses.

General questions about working with Farmboy

What kind of agency is Farmboy?

We’re a full-service marketing agency and creative agency focused on strategy, web design, branding, and ongoing digital marketing.

Think of us as your:

  • Digital marketing agency (SEO, content, paid media, email, reporting)

  • Web design agency (custom WordPress sites built to convert)

  • Branding agency (identity, messaging, and creative that actually fits your market)

We work nationally but are proudly rooted as one of the leading marketing agencies in Des Moines, Iowa.

Who do you specialize in helping?

We work across industries, but we have deep experience in:

  • Home builder marketing and custom home builder marketing

  • Home remodeling marketing and remodeling marketing agency support

  • Contractor marketing agency services for trades and home services

  • Construction marketing agency work for general contractors and specialty subs

  • Manufacturers and industrial brands

  • Assisted living and senior living communities

If you’re looking for digital marketing for contractors, marketing for home builders, or home services marketing, you’re in the right place.

Do you offer one-off projects or ongoing programs?

Both.

  • Project-based: websites, brand identity, logo and visual systems, sales collateral, landing pages, campaign creative.

  • Ongoing programs: SEO, content, local SEO, Google Ads, paid social, email, and always-on strategic support.

Many clients start with a new website or rebrand, then roll into a marketing program once the foundation is solid.

How do we get started?

We start with a short discovery call where we:

  1. Learn about your business, market, and goals

  2. Clarify whether you need a new site, a digital marketing plan, better local SEO, or all of the above

  3. Outline recommended scope, timeline, and investment

From there, we send a proposal. Once it’s signed, we move into discovery and onboarding.

Website & SEO: working with a web design agency

What kind of websites do you build?

We build custom WordPress websites—no off-the-shelf templates.

That includes:

  • Home builder website design and remodeler sites

  • Contractor and home services websites

  • Manufacturing and industrial websites

  • Senior living and assisted living sites

  • B2B and professional service sites

If you’re looking for a web design agency or website design company that understands builders and contractors, that’s our wheelhouse.

Will my website be easy to update?

Yes. We build with non-technical users in mind so you’re not stuck calling a developer for every edit.

You’ll be able to:

  • Edit text and images

  • Add blog posts and pages

  • Update calls-to-action, FAQs, and basic layout content

We also offer comprehensive training after launch, and we will record it so your team can revisit later.

Do you handle SEO, or just design?

We do both.

Every site includes on-page SEO best practices:

  • Smart URLs, page titles, and meta descriptions

  • Headings and content structure aligned to your target keywords

  • Image optimization and alt attributes

  • Internal linking designed to support your SEO strategy

From there, ongoing programs can add:

  • SEO for homebuilders and contractors

  • Local SEO agency support (Google Business Profile, local content, citations)

  • Ongoing content built around “is SEO worth it for small business,” “why local SEO is important,” and similar search-driven questions

  • Technical SEO tune-ups and SEO audit recommendations

If you already have an SEO agency, we can collaborate. If you don’t, we can be that partner.

How long does it take to launch a new website?

Most custom sites take 12–16 weeks from kickoff to launch, depending on size, complexity, and how quickly content and approvals move.

Larger builds (multi-location, advanced integrations, more content) can take longer. Smaller sites can move much faster.

Who owns the website when it’s done?

You do.

Once the project is paid in full, you own:

  • The design and layout

  • The copy we’ve written for you

  • The site files and database

We’ll provide logins and a clean handoff if you ever move hosting or vendors.

Can you audit my current site and marketing?

Yes. We frequently start with a website SEO audit and high-level digital marketing strategy framework to see what’s working, what’s not, and where the biggest opportunities are.

That might include:

  • Technical and on-page SEO analysis

  • Content gaps and “easy win” keywords

  • User experience and conversion recommendations

  • Local visibility and Google Business Profile performance

From there, we prioritize changes that will actually move the needle.

Marketing programs for builders, remodelers & contractors

What’s included in your marketing programs?

Our ongoing programs are built around what you actually need to grow—not a generic checklist. A typical engagement might include:

  • Digital marketing for contractors and home builders

  • Content marketing for blogs, landing pages, and lead magnets

  • Home builder lead generation and home services marketing funnels

  • Digital marketing for home services (plumbers, HVAC, electrical, etc.)

  • Local SEO and SEO for homebuilders and remodelers

  • Google Ads and other paid campaigns tuned to qualified leads, not just clicks

  • Reporting and strategy sessions so you know what’s happening and why

If you want a digital marketing agency for contractors that understands the realities of bids, seasonality, and project pipelines, that’s the lens we use.

Do you only work with builders and contractors?

No, but they’re a big part of what we do.

We also help:

  • Manufacturers and industrial/industrial-adjacent brands

  • Assisted living and senior living marketing

  • B2B companies looking for a B2B digital marketing agency approach

  • Other local and regional businesses that want a long-term partner, not random one-off vendors

If you’re not sure whether you’re a fit, just ask! 

Branding, creative, and campaigns

Do you offer branding, or just websites and SEO?

We’re also a branding agency and creative agency.

Branding services can include:

  • Brand discovery and positioning

  • Logo and identity systems

  • Color, type, and visual direction

  • Messaging and taglines

  • Brand guidelines

  • Applications like business cards, signage, decks, and social templates

We can launch or refresh your brand, then bring it to life through your website and ongoing marketing.

Can you help with copywriting, content, and sales materials?

Yes. Content is a huge part of how we work.

We create:

  • Website and landing page copy

  • Blog content and thought leadership

  • Campaign concepts and ad copy for digital marketing for small business

  • One-pagers, brochures, and sales decks that align with your digital efforts

We tie everything back to your strategy, so content isn’t just “nice to have”—it’s built to support lead generation and sales.

Budget, timelines & logistics

How much does it cost to work with Farmboy?

Pricing depends on scope, but in general:

  • Websites are custom quoted based on size, complexity, and integrations

  • Branding projects are scoped based on deliverables and rollout needs

  • Marketing retainers generally start at a few thousand per month and scale with channels, frequency, and goals

If you’ve been shopping for a straightforward digital marketing agency, you’ll find we’re transparent about scope and investment from the start.

How will we know it’s working?

We define success together up front, then report against it regularly.

Common metrics include:

  • Organic traffic and keyword visibility

  • Form fills, phone calls, and qualified leads

  • Cost per lead and cost per opportunity for paid media

  • Performance of key landing pages and campaigns

You’ll get regular check-ins and clear reporting from a team that speaks business, not just marketing jargon.

What if we already have internal marketing staff?

Great. Many of our favorite partnerships are with businesses that already have:

  • A marketing manager or director

  • A sales leader who cares deeply about pipeline

  • In-house writers, designers, or social media managers

We plug in where you need us most—strategy, web, SEO, creative, execution, or reporting—and collaborate with your existing team and vendors.

Still have questions?

If your question isn’t answered here—or you want to know if we’re the right digital marketing agency in Iowa for your business—reach out.

Contact us here to start a conversation, or call 515-309-9869.