From Dirt to Digital: Getting Your Farm Off the Ground and Onto the Internet Farmers have always done business with other people. The difference now?People don’t ask around at the feed mill first (like my Grandpa used to do) — they Google you first. That’s not a bad thing. It’s just reality. The internet is…
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Digital Marketing Strategy: A Simple Framework for Service Businesses and B2B Brands
If you’re running a busy service business or B2B brand in the Des Moines area, “do more marketing” is not a strategy. You’ve got a website, maybe some SEO going, some ads, a few social posts, maybe a newsletter that went out… once. But when you step back and ask, “Is this actually working together?”…
Read onWhat Is B2B Lead Generation? Channels, Tactics, and How to Measure What Matters
If you sell to other businesses—whether you’re a manufacturer, specialty contractor, or complex service provider—you’ve probably heard a lot of noise about B2B lead generation: “You need more leads in the funnel.” “This one campaign will 5x your pipeline.” “Just run LinkedIn ads / cold email / webinars / insert-tactic-here.” But if you ask your…
Read onWebsites and Digital Marketing: How to Make Your Site the Engine of Every Campaign
If you’re pouring time and budget into digital marketing in the Des Moines area—SEO, Google Ads, email, social—but your website feels like an afterthought, you’re driving people to a parking lot, not a showroom. Your website and digital marketing shouldn’t be two separate projects. Your site should be the engine that powers everything else: SEO…
Read onB2B Content Marketing Strategy: How to Turn Expertise Into Demand
If you lead marketing or sales for a manufacturer or complex service business in the Des Moines area, you’re sitting on a goldmine: Engineers who can solve problems nobody else can Project managers who’ve seen every mistake in the book Install teams who know exactly what makes an implementation succeed or fail But most of…
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