Don’t let fear of change hold you back—discover how intentional decisions today can set your business up for success in 2025 and beyond. By: Patrick Tape Fleming I’ve seen it time and time again with small businesses… If you keep doing what you’ve always done, you’ll keep getting the same results. It’s a familiar cycle:…
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Key Differences and the Power of Community Building By: Patrick Tape Fleming Running successful social media accounts for businesses isn’t one-size-fits-all. Whether your company focuses on Business-to-Business (B2B) or Business-to-Consumer (B2C), your approach to social media must be carefully crafted to resonate with your specific audience. While both B2B and B2C social media strategies aim…
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A brand guide is a comprehensive document that defines the visual and messaging elements of a brand, ensuring consistency across all marketing and communication efforts. It includes details on typography, colors, visual elements, video and image direction, logo usage, and social media guidelines. A brand guide is crucial as it helps maintain a cohesive brand…
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In the pursuit of attracting new customers, it’s easy for businesses to forget the clients they already have. Many organizations gear their marketing strategies towards attracting fresh faces while neglecting their existing customer base. As businesses race to expand, they ignore a fundamental truth: the lifetime value of loyal customers outweighs the cost of acquiring…
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I just found out I will be speaking on a panel about Marketing in April at Grand View College. It’s got me thinking a lot about why I love what I get to do as a Marketing Director.. I get to unleash my inner child and Dream Big! Back in the day, I was the…
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