The home building and remodeling industry is experiencing a surge in competition that’s reaching new heights. With tariffs on wood causing prices to climb, contractors are feeling the squeeze and it’s not going away anytime soon. What many people don’t realize is that most of the wood used for construction in the United States actually…
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Hashtags Are Dead!
Hashtags were once the lifeblood of social media discovery, a simple tool that connected users to trending topics and helped content reach wider audiences. But as social platforms evolve at lightning speed, a question remains: Are hashtags dead? Over the last five years, their role has dramatically shifted. They’re no longer essential for discoverability, and…
Read onBreaking the Cycle: Why Embracing Change is Key to Business Growth
Don’t let fear of change hold you back—discover how intentional decisions today can set your business up for success in 2025 and beyond. By: Patrick Tape Fleming I’ve seen it time and time again with small businesses… If you keep doing what you’ve always done, you’ll keep getting the same results. It’s a familiar cycle:…
Read onHow to Achieve Success in Running Social Media for Both B2B and B2C:
Key Differences and the Power of Community Building By: Patrick Tape Fleming Running successful social media accounts for businesses isn’t one-size-fits-all. Whether your company focuses on Business-to-Business (B2B) or Business-to-Consumer (B2C), your approach to social media must be carefully crafted to resonate with your specific audience. While both B2B and B2C social media strategies aim…
Read onWhat’s Behind An Award Winning Brand – A Look Inside The Brand Guide
A brand guide is a comprehensive document that defines the visual and messaging elements of a brand, ensuring consistency across all marketing and communication efforts. It includes details on typography, colors, visual elements, video and image direction, logo usage, and social media guidelines. A brand guide is crucial as it helps maintain a cohesive brand…
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