Don’t let fear of change hold you back—discover how intentional decisions today can set your business up for success in 2025 and beyond. By: Patrick Tape Fleming I’ve seen it time and time again with small businesses… If you keep doing what you’ve always done, you’ll keep getting the same results. It’s a familiar cycle:…
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Key Differences and the Power of Community Building By: Patrick Tape Fleming Running successful social media accounts for businesses isn’t one-size-fits-all. Whether your company focuses on Business-to-Business (B2B) or Business-to-Consumer (B2C), your approach to social media must be carefully crafted to resonate with your specific audience. While both B2B and B2C social media strategies aim…
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As we enter 2024, the ever-evolving marketing landscape demands a fresh approach. 2021 through 2023 was the era of the influencer, but more people are getting tired of getting “sold to” at every turn. In this era of digital dominance and rapidly changing consumer behaviors, businesses must adapt and enhance their marketing strategies to resonate…
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You’ve arrived. Your business has a cohesive brand, a functioning website, a decent social media following, repeat customers, and positive online reviews. So what’s left? While some business owners are content to keep trucking along at this level (and there’s nothing wrong with that!), if you’re wondering what’s next or how to elevate your brand…
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Video has emerged as the undisputed winner among all types of content to engage internet users. The importance of video marketing for boosting your brand visibility and growth is undeniable. It’s the future of digital marketing and now is the time for businesses big and small to invest in it. If your business hasn’t yet…
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