Mandatory Marketing - Rate Your Business Quiz Ready to give your business a quick check-up? Dive into Farmboy's Mandatory Marketing Quiz and see what grade your business earns. No need to stress—we're keeping it easy. Just kick back, answer 25 quick questions (5 min), and discover how your website, SEO game, PPC strategy, social media skills, and marketing knowledge stack up. Who knows? You might just snag an A+ in business success. Let's get started!Website:User Experience (UX):How easy is it for visitors to navigate your website?(Required) No tour guide needed. Hey, Siri? Can I get directions? What website? How frequently do you update your content to keep it fresh and relevant?(Required) 2 - 4 times a month Once a quarter Once a year How do I update my website? How well does your website convert visitors into customers or leads?(Required) All my customers come through my website 70% of my business comes through my website Under 30% of my business comes through my website What website? Does Facebook count? SEO (Search Engine Optimization):Have you identified and optimized for relevant keywords in your industry?(Required) Yes No Are you monitoring and adjusting your keyword strategy based on analytics?(Required) Yes No How strong and diverse is your backlink profile?(Required) Hulk Hogan Hogan’s Zeros Where do you rank on Google?(Required) Page 1 Page 2 I have no idea Paid Media:Ad Performance:How well are your paid ads performing in terms of click-through rates and conversions?(Required) Mo Money, No Problems Pretty Pretty Good Help, I Need Somebody We Don’t Run ads How accurately are you tracking the return on investment for your paid campaigns?(Required) I know what comes in and what goes out I have a pretty good idea…just don’t ask for numbers. I have no clue We don’t run ads Are you utilizing conversion tracking and analytics tools effectively?(Required) Yes Yes, I think so My company does not have a conversion van. Social Media:Engagement and Interaction:How often are you posting on social media platforms?(Required) Once a day Once a week Once a month Umm…I think we posted something last year Are you responding promptly to comments, messages, and mentions?(Required) Yes all the time When we get to it Now that you mention it…what’s a “mention”? Have you encouraged user-generated content and community participation?(Required) Yes all the time Yes, but nobody engages Never ever Is your social media content tailored to your target audience's preferences?(Required) Yes, we inform them and answer their questions Yes, we entertain them I’m not sure…I think so? Never engaged or asked E-Mail/CRM:Segmentation and Personalization:How well do you segment your email lists for targeted communication?(Required) We have several segmented lists We have one big list We have our e-mail list on a yellow legal pad somewhere Why would I have a client's email address? Have you implemented automation to streamline the customer journey?(Required) Yes I’m not sure No How effective are your email campaigns in retaining customers and encouraging repeat business?(Required) We see an increase in web traffic after emails Our busy times correlate with emails we send We see a lot of unsubscribes when we send an email You Got Mail! But…not from us. Have you implemented loyalty, referral programs, or exclusive offers for email subscribers?(Required) Yes No Why do you keep asking me about email? Brand Look (Design, Images, Video):How consistent is your brand's visual identity across different marketing channels?(Required) We know who we are, and we show it off Mostly consistent—unless the secretary gets on Instagram Not even WE know who we are… Does your brand maintain a consistent tone in written and visual content?(Required) Yes Sometimes Not really How visually appealing are your website, social media posts, and other marketing materials?(Required) We look like a million bucks We look like a Benjamin We look like an empty wallet Do you utilize video in your current marketing efforts?(Required) Yeah, we’re pretty much Steven Speilberg Sometimes, but it’s inconsistent Not really… Networking:How actively do you participate in industry events, conferences, and trade shows?(Required) Always Sometimes I don’t like people Have you established a marketing presence both online and offline?(Required) Yes I only market digitally I only market offline We don’t need to do marketing Do customers and peers look at you as a thought leader in your space?(Required) Yes Maybe a little Nope! 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