The Challenge
Care Initiatives, Iowa’s largest non-profit senior care provider, approached Farmboy with an important mission: modernize their online presence to better serve residents, families, and future employees across their growing network of care facilities.
The Farmboy Solution
We delivered far beyond expectations, building a full foundation for Care Initiatives’ brand evolution with a new logo and brand identity system, an industry-leading website, and copywriting that connects.
Custom WordPress Web Development
User-Friendly Website: Farmboy built a clean, modern website architecture that allows visitors to easily find any of the 50+ facility locations, services offered, and career opportunities.
Optimized Location Pages: Each skilled care location received its own dedicated page with consistent formatting, intuitive navigation, and local SEO optimization to support searchability.
Mobile-First Design: Recognizing the importance of mobile users — whether family members on the go or job seekers — we ensured a seamless experience on all devices.
Rebrand & Identity System
Before
After
