The Challenge
Care Initiatives, Iowa’s largest non-profit senior care provider, approached Farmboy with an important mission: modernize their online presence to better serve residents, families, and future employees across their growing network of care facilities.
The Farmboy Solution
We delivered far beyond expectations, building a full foundation for Care Initiatives’ brand evolution with a new logo and brand identity system, an industry-leading website, and copywriting that connects.
Custom WordPress Web Development
User-Friendly Website: Farmboy built a clean, modern website architecture that allows visitors to easily find any of the 50+ facility locations, services offered, and career opportunities, while keeping navigation intuitive for first-time users and returning families alike.
Optimized Location Pages: Each skilled care location received its own dedicated page with consistent formatting, intuitive navigation, and local SEO optimization to support searchability, highlight specialized services, and make it simple for visitors to see contact details, amenities, and next steps.
Mobile-First Design: Recognizing the importance of mobile users — whether family members on the go or job seekers researching new roles — we ensured a seamless experience on all devices with fast load times, accessible typography, and clear tap targets that make interacting with the site effortless.
Rebrand & Identity System
Before
After
