Farmboy had the pleasure of working with Zimmerman Chiropractic in West Des Moines, Iowa on an ambitious sub-branding project for CryoLife, their new cryotherapy service.
Our team partnered closely with their doctors and staff to clarify how CryoLife fits alongside the existing practice brand, then built a visual identity and messaging system that feels fresh and modern while still rooted in the trust Zimmerman has earned over the years. From naming and logo exploration to taglines, color, and photography direction, every element was designed to communicate relief, recovery, and confidence instead of cold, clinical jargon.
Cryotherapy is becoming increasingly popular across the country for pain management and recovery, especially among athletes, active adults, and patients looking for non-invasive options. In fact, CryoLife is one of only two places in Iowa where you can step into subzero temperatures and experience a full-body cryo session. Our goal was to make that experience feel approachable and exciting, with branding that clearly explains the benefits and invites people to try something new.
