The Challenge

Custom Pro Homes, a growing homebuilder in eastern Iowa, needed a market presence that matched the quality and craftsmanship of their builds. While their work spoke for itself, their brand and marketing efforts did not reflect the same level of expertise.

They came to Farmboy looking to:

  • Establish a refreshed brand identity and logo system
  • Build a high-performing website as their digital hub
  • Develop strategies for paid media and SEO to expand reach
  • Showcase their process and craftsmanship through content, video, and design
  • Implement marketing automation and lead generation to drive growth

The Farmboy Solution

Farmboy partnered with Custom Pro Homes to deliver a comprehensive rebrand and marketing overhaul designed to elevate their presence and generate leads.

Brand Identity
 Created a new logo, tagline, and full brand style guide to modernize their identity while maintaining approachability and trust.

Website Redesign
 Developed a custom WordPress site built to convert visitors into leads, highlight craftsmanship, and serve as a central hub for all marketing activity.

Content & Storytelling
 Implemented a robust content strategy across social media, blogs, and video marketing to showcase Custom Pro’s process and connect emotionally with homebuyers.

Advertising & SEO
 Launched targeted Google Search, Display, and Video ads, alongside social campaigns, supported by segmented landing pages and lead magnets. Optimized for SEO to ensure visibility in key Iowa markets.

Print & Collateral
 Designed brochures, flyers, and marketing materials to reinforce brand messaging offline.

Marketing Automation
 Implemented systems to nurture leads through email campaigns, segmented workflows, and ongoing digital touchpoints.

Unmatched Builder &
Remodeler Market Presence

If they can’t find you, they can’t hire you.

Farmboy’s complete marketing program has elevated Custom Pro Homes to the top of Google Searches across their market.

“We love our new website and our video content really shows off our luxury homes perfectly.” 

The Results

Custom Pro Homes emerged with a cohesive, modern brand and a marketing engine built for growth:

A fresh, trusted brand identity that reflects craftsmanship and quality

A high-performing website that generates leads and communicates expertise

Increased visibility through SEO and paid advertising campaigns

New business growth fueled by lead magnets, landing pages, and automation

Stronger engagement and awareness through video, blogs, and social storytelling

Final Thoughts

Custom Pro Homes partnered with Farmboy to transform their brand and marketing foundation. Together, we built a presence that communicates trust, showcases craftsmanship, and drives measurable growth in Iowa City and Cedar Rapids.