Problem
Featherlite is a leading manufacturer of specialty trailers serving legendary brands such as NASCAR and Harley Davidson, with a reputation built on precision engineering and reliability. However, their website didn’t measure up to the same standards as their custom trailers, leaving visitors confused, underwhelmed, and unsure where to start in key areas of usability.
Solution
Farmboy expanded on the brand assets and developed a custom website, with a heavy focus on robust gallery functionality and streamlining the user experience. We rethought how trailers are browsed and compared, giving dealers and buyers clearer paths into inventory, specs, and custom builds. The new site balances strong imagery with simple navigation, bringing Featherlite’s craftsmanship forward while reducing friction for visitors who want to find the right trailer and take the next step.
