Rebrand & Web Design for B2B Sales & Marketing SaaS Product

Launched in 2014, FunnelWise has created a single source for sales and marketing to rely on for revenue funnel metrics, allowing businesses to determine future outcomes, set attainable goals and predict revenue.

Farmboy worked extensively with the FunnelWise team to revamp branding, overhaul the website with fully loaded features, develop an icon system and feature showcase, create brand standards, assemble document templates, and much more. Beyond a visual refresh, we focused on clarifying the platform story, mapping user journeys for prospects and customers, and giving the sales team better tools to explain value. The updated brand system extends across the site, presentations, one-pagers, and support materials, so every touchpoint feels consistent, professional, and easy to understand—whether someone is discovering FunnelWise for the first time or digging deeper into specific features.

 

farmboy-funnelwise-website-screenshot

“Farmboy did a exceptional job on our re-branding and website re-design. We had a wonderful experience working with their talented team and were thrilled with the final results. They are extremely knowledgable and passionate. I would highly recommend their services.”

Mollie Bodensteiner
Vice President of Marketing