The Challenge
Greiner Buildings didn’t just come to Farmboy looking for a new website — they were looking for a complete marketing solution. With over 35 years of excellence in custom post-frame construction, they wanted a partner who could help them carry that legacy into the next generation, connect more meaningfully with customers, and modernize their brand across every touchpoint.
The Farmboy Solution
From day one, our goal was to honor Greiner Buildings’ long-standing history while future-proofing their brand for the next 35 years. We launched a comprehensive, strategic transformation that touched every area of their marketing.
Complete Brand Refresh
We started by creating a sleek, modern new logo — one that still felt true to their roots but now looks at home on everything from worksite signage to social media. This fresh visual identity became the centerpiece of the rebrand and was proudly implemented across all products and communications.
New Website
We built a beautiful, user-friendly website that showcases their SHOMEs and custom buildings in a way that’s both functional and inspiring. The site highlights specs, features, and the craftsmanship that sets Greiner apart.
Social Media Strategy
We overhauled their social media presence with new content, visuals, and strategies to better connect with builders, clients, and fans of great craftsmanship.
CRM & Email Campaigns
For the first time in company history, Greiner Buildings launched email campaigns powered by a modern CRM — creating meaningful, ongoing connections with leads and customers.
Content Creation
We rolled up our sleeves and got to work behind the camera, delivering:
- Drone footage of builds in progress and completed projects
- Customer testimonial videos
- Branded photography for use across platforms
- Full video productions telling the story of their work from blueprint to build
Digital Advertising & SEO
We implemented an expansive PPC advertising strategy and built a search engine optimization program to ensure they weren’t just being seen — they were standing out.
The Results
The transformation led to immediate recognition and results:
Greiner Buildings received multiple industry awards during our partnership.
They were featured on the cover of a leading construction magazine.
Website traffic and lead generation increased significantly, thanks to targeted advertising and optimized content.
Their modernized branding and storytelling helped build stronger relationships with both new and returning customers.