Holmes Murphy

The Challenge

Holmes Murphy and its PLUS brands—including GCM, Avant Specialty Benefits, ethOs, Charlesworth Consulting, Innovative Program Solutions, and ACAP Healthworks—required modern, strategically designed websites with clear messaging, intuitive navigation, and responsive performance that could support future growth and ongoing content needs. In addition, Holmes Murphy’s main corporate site needed technical completion, performance tuning, and key enhancements before a full-scale relaunch. They wanted digital properties that showcased complex service offerings without overwhelming visitors, provided clear paths for prospects, clients, and recruits, and gave internal teams flexible tools for publishing thought leadership, resources, and updates without sacrificing consistency or brand control.

The Farmboy Solution

We designed and developed custom websites for each of the Holmes Murphy PLUS brand companies, aligning individual brand identities with a unified user experience that feels cohesive, accessible, and easy to navigate for every audience and device. We also stepped in mid-project to take the Holmes Murphy corporate website over the finish line, resolving technical gaps, simplifying content structure, and polishing key pages so the entire digital ecosystem now works together as one clear, confident, and future-ready family of sites—with shared design patterns, flexible content tools, and a smarter foundation for ongoing marketing, recruiting, and client communication.