Farmboy collaborated with Ranch Hands to develop branding, packaging, and develop a website for online sales of their products.
The Ranch Hands line is a line of skincare products professionally formulated for ranchers and hard-working hands—people who actually beat up their skin every single day and don’t have time for nonsense. Their tagline is straight and to the point, “you can buy crap or buy what you need,” which perfectly matches the no-frills attitude of their customers and the performance of the product itself.
We had a lot of fun incorporating elements of the rancher lifestyle into the design, using earthy tones, wood grains, arid landscapes, and a fair amount of old-west stars. Labels, packaging, and supporting graphics all lean into that rugged, lived-in feel while still being clean and legible on a crowded shelf. The result is a brand that looks tough, trustworthy, and made for real work—not just weekend cosplay.
Just because both the client and the firm greenlight a logo, that doesn’t always mean it’s the best mark. Farmboy took the extra time to further explore and simplify the design to where it was as versatile between products as possible.
