The Challenge
WG Provisions, a family-owned, Midwest-based meat company with a proud legacy dating back to 1979, approached Farmboy with an exciting challenge: refresh their brand for the next generation.
The Farmboy Solution
Farmboy delivered a comprehensive brand and digital refresh that exceeded WG Provisions’ expectations.
Brand Refresh
Through updated visual elements, messaging, and tone, we helped WG Provisions maintain the essence of their Midwestern roots while giving the brand a polished, contemporary feel.
Website Redesign
We created a modern, user-friendly site that celebrates WG’s rich history while positioning the brand for the future. The new site highlights their small-batch, premium meats and reinforces their commitment to world-class food safety and customer relationships.
Content Creation
Farmboy crafted compelling copy that tells the WG story — showcasing the company’s unwavering dedication to quality, conscious sourcing, and agricultural expertise.
Video Production
We produced a brand video that captures the spirit of WG Provisions, their team, and their commitment to excellence. The video serves as a powerful introduction to new customers and a proud reflection for long-time partners.
The Results
WG Provisions was thrilled with the transformation. The new brand presentation captured everything they wanted: pride in their tradition, excitement for the future, and a message that speaks to their customers’ trust and loyalty.
With a refreshed look and a cohesive story, WG Provisions now stands even taller as a leader in premium meat products — confidently bridging the legacy of Marv Walter with the vision and leadership of Darren Dies. Every product that leaves their facility continues to carry the weight of tradition, innovation, and an uncompromising dedication to quality.