Category: Blogs

Ideas Lost In The Wind

Every once in a while, a memory from an old project drifts back to you — one of those “what could’ve been” ideas that never quite made it past the finish line. A few years ago, we were working with a new financial firm on their brand identity. Together, we came to the conclusion that…

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From SEO to “Pay-to-Play”: What Google Gave (and Took Away) from Small Businesses

Search In Google Panel On Ipad

Once upon a time, Google was the great equalizer. With the right keywords, smart content, and a little know-how, even a small local business could climb the search rankings. Entire careers were born from this idea—SEO Copywriter, SEO Consultant, Google Ads Manager, Google Analytics Specialist—all dedicated to helping businesses show up organically on Google and…

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