Some projects just feel special from the start.
A couple weeks ago, that feeling turned into something tangible. We’re incredibly humbled to share that Farmboy took home a Silver ADDY Award for Integrated Brand Campaign for our work on Suvon — and not only that…
We were also honored with a Judge’s Choice Award for the very same project.
Judge’s Choice.
That’s the one that stops you in your tracks. That’s the one that says, this stood out.
And we couldn’t be more proud of our team — and our partners at Novus Ag.
The Suvon Project
Here’s what made this campaign so meaningful:
“Working with Novus Ag, we set out to launch Suvon, their new product line, as a bold, modern adjuvant brand that would stand apart in the competitive Midwest agriculture market. We developed the brand strategy to position Suvon as a premium, innovative solution. The visual direction focused on simplicity and strength, using striking typography, a refined color palette, and minimal design elements to create clear product recognition and a strong shelf presence.
We designed everything from the ground up, including product icons, logos, packaging, and safety labels, along with the full brand guide and supporting sales materials. The system was designed to be cohesive and scalable, using thoughtful color variation and clear hierarchy to support usability across the product line. Through this approach, Suvon presents a modern, professional identity that reflects quality, reliability, and performance.”
From naming and positioning to packaging and rollout, this was a fully integrated effort. Every touchpoint mattered. Every detail was intentional.
And when you’re launching a new product into a crowded, highly competitive Midwest ag market, clarity and confidence aren’t optional — they’re everything.
Why This One Means So Much
Winning awards is exciting. But what makes this one special is what it represents:
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Strategic thinking rooted in research. Design built for real-world usability. A brand system created to scale. A true partnership between client and agency. A team that cares deeply about getting it right. We don’t chase awards. We chase impact.
To Our Team and Partners
To Novus Ag: thank you for trusting us with something this important. Launching a new product line takes courage. You gave us the space to think boldly and execute with excellence.
To our Farmboy team: this is what happens when strategy, creativity, and craftsmanship collide.
Silver is an honor.
Judge’s Choice is affirmation.
But the real win? Seeing Suvon come to life exactly the way it deserved to.
On to the next one.
