Category: How-To

The Kids Are Alright & The Marketing Is Even Better

Geese the band

When WIRED reported that the marketing firm Chaotic Good helped fuel the rise of Geese through algorithm driven TikTok accounts, people singing their songs, listening to them, seeding the culture, it felt like some great revelation to people. Let’s just say my phone was blowing up this morning. To me, this is just confirmation. Because…

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How to Run an SEO Audit on Your Website (Without Being an SEO Pro)

If you run a small business or marketing team in the Des Moines area, “do an SEO audit” probably lives somewhere on your never-ending to-do list. You know your website should be bringing in more leads. You’re not sure if it’s a content problem, a technical problem, or a “Google changed things again” problem. But…

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