A brand guide is a comprehensive document that defines the visual and messaging elements of a brand, ensuring consistency across all marketing and communication efforts. It includes details on typography, colors, visual elements, video and image direction, logo usage, and social media guidelines. A brand guide is crucial as it helps maintain a cohesive brand…
Read on
In the pursuit of attracting new customers, it’s easy for businesses to forget the clients they already have. Many organizations gear their marketing strategies towards attracting fresh faces while neglecting their existing customer base. As businesses race to expand, they ignore a fundamental truth: the lifetime value of loyal customers outweighs the cost of acquiring…
Read on
I just found out I will be speaking on a panel about Marketing in April at Grand View College. It’s got me thinking a lot about why I love what I get to do as a Marketing Director.. I get to unleash my inner child and Dream Big! Back in the day, I was the…
Read on
In today’s digital age, a contractor’s website is more than just a digital business card—it’s a powerful tool to attract clients, showcase your work, and establish credibility in the construction industry. However, not all websites are created equal. To stand out and effectively convert visitors into customers, your website must include certain essential features. Here’s…
Read on
In today’s fast-paced digital landscape, content comes from every angle. It’s easier than ever to get lost in the noise of social media, emails, advertisements, podcasts, and other digital communications. Businesses are in constant competition to capture attention and leave a lasting, meaningful impression. So, how can your brand rise from the digital battleground as…
Read on