Every once in a while, a memory from an old project drifts back to you — one of those “what could’ve been” ideas that never quite made it past the finish line. A few years ago, we were working with a new financial firm on their brand identity. Together, we came to the conclusion that…
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Why Contractors Who Show Off Their Work on Video Win Bigger Projects
And How One Client Turned $1,000 into $400,000 Using This Exact Strategy You can tell people you’re the best, or you can show them. And when it comes to winning bigger remodeling jobs and high-end builds, nothing shows off your craftsmanship better than high-quality video content. At Farmboy, we’ve spent years running data-backed campaigns for…
Read onWhat’s Behind An Award Winning Brand – A Look Inside The Brand Guide
A brand guide is a comprehensive document that defines the visual and messaging elements of a brand, ensuring consistency across all marketing and communication efforts. It includes details on typography, colors, visual elements, video and image direction, logo usage, and social media guidelines. A brand guide is crucial as it helps maintain a cohesive brand…
Read onThe Power of Customer Loyalty: Why Prioritizing Existing Customers Is As Important As Chasing New Ones
In the pursuit of attracting new customers, it’s easy for businesses to forget the clients they already have. Many organizations gear their marketing strategies towards attracting fresh faces while neglecting their existing customer base. As businesses race to expand, they ignore a fundamental truth: the lifetime value of loyal customers outweighs the cost of acquiring…
Read onWhy Marketing Is Perfect For Unleashing Your Inner Child
I just found out I will be speaking on a panel about Marketing in April at Grand View College. It’s got me thinking a lot about why I love what I get to do as a Marketing Director.. I get to unleash my inner child and Dream Big! Back in the day, I was the…
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