In partnership with myTown Magazines, Farmboy lent our creative services to develop refreshed advertising campaigns for existing brands already investing in their publications.
Instead of simply dropping logos into pre-built templates, we treated each placement like a mini brand platform—tight messaging, intentional visuals, and a clear call to action. We’re firm believers that all you really need for a strong campaign is consistency, good photography, and a focused message that speaks to real people. For myTown advertisers, that meant defining a simple throughline across every ad, issue after issue, so readers could instantly recognize who was talking to them and what to do next.
Beyond developing campaign concepts and copy, Farmboy was frequently on-site art directing photoshoots, collaborating with photographers and client teams to capture real services, real spaces, and real people. Every campaign was created from the ground up, working closely with each myTown advertiser to align brand voice, offers, and visuals. The result: cleaner, more confident advertising that feels less like clutter on a page and more like a conversation with the right customer. For brands used to “set it and forget it” ads, the difference was obvious: more cohesive storytelling, stronger recall, and creative that finally pulled its weight.
