Farmboy handled rebranding for central Iowa’s most recognized race track, the Iowa State Fair Speedway. Having started from scratch, we wanted to honor the raceways legacy with a logo that felt classic and timeless.
The logo and subsequent assets were used on various environmental graphics, clothing lines, and more. The biggest change, however, came in the overhaul of the previously dated website. The most desired feature was for the user to easily buy tickets on desktop or mobile, making it easy for race fans to purchase and check in at the gates on race day. Did we accomplish this? You know it.