Farmboy worked with the minds behind downtown Des Moines restaurant Proof and the Des Moines Social Club on an ambitious culinary endevour that would become Powered By Fries.
The food truck is highly unique, as it’s actually powered by the very menu items it produces, running both on traditional fuel and recycled french fry oil to keep things moving and smelling delicious. Involved every step of the way, Farmboy developed branding, illustrations, apparel design, vehicle wrap design, and a responsive WordPress website that tells the whole quirky story with clarity and style. The design owes its inspiration to classic retro-futurism, blending bold typography with playful, space-age details. Powered by the fries. Fries for the people. Fries for the future.
“It’s not often that a company exceeds your expectations, but working with the team at Farmboy was one of those moments. The team went above and beyond to make sure we were satisfied with the end project. Perhaps the most enjoyable part of working with Farmboy was the joy that they brought to working on the project it truly made the creative process a positive experience.”