Creative Direction, Branding & Website Development for Iowa Food Truck

Farmboy worked with the minds behind downtown Des Moines restaurant Proof and the Des Moines Social Club on an ambitious culinary endevour that would become Powered By Fries.

The food truck is highly unique as it’s actually powered by the very menu items it produces, running both on traditional fuel and french fry oil. Involved every step of the way, Farmboy developed branding, illustrations, apparel design, vehicle wrap design, and a responsive WordPress website. The design owes it’s inspiration from classic retro-futurism. Powered by the fries. Fries for the people!


“It’s not often that a company exceeds your expectations, but working with the team at Farmboy was one of those moments. The team went above and beyond to make sure we were satisfied with the end project. Perhaps the most enjoyable part of working with Farmboy was the joy that they brought to working on the project it truly made the creative process a positive experience.”

Matthew Smith
Rocket Referrals & Business Consultant