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You want to start your own business and/or you want to sell a great product to the masses. You know who you are and what you’re selling, but then you are stuck on the very important question; what do I call it?

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It can be surprisingly difficult and stressful to rack one’s mind around naming a product or business. What one word or even a sentence perfectly sums up what you do or what you’re selling so that your customer instantly knows what you’re all about? Not many can answer that question with any relative speed and that’s where we come in to assist. We bring an outside perspective, research, and structured exercises to uncover names that are memorable, legally viable, and aligned with your brand story, so you’re not just guessing in the dark or settling for the first idea that sounds decent.

For over 20 years Farmboy has been developing brands and identities for clients across a spectrum of industries. It’s from this wide scope of work and years of experience that we’ve developed and honed an uncanny ability to cut the fat and come up with that catchy name you’ve had at the tip of your tongue but just couldn’t quite say it.