People often believe that social media is made for influencers and name brands. As a social media manager, social media is much more than the latest trend. Building community, trust, and a presence is much more important in our world today.
Small businesses need love more than ever. We live in a time when people often value consistency and convenience, making it hard for small business owners to keep their hats in the ring. Social media can help you find your audience and start building your community. Plenty of notable small businesses have successfully scaled their business using social media, so let’s take a look at one!
People often believe that social media is made for influencers and name brands. As a social media manager, social media is much more than the latest trend. Building community, trust, and a presence is much more important in our world today.
Small businesses need love more than ever. We live in a time when people often value consistency and convenience, making it hard for small business owners to keep their hats in the ring. Social media can help you find your audience and start building your community. Plenty of notable small businesses have successfully scaled their business using social media, so let’s take a look at one!
One great example of a company that used social media to scale its business is Wholesome Culture. Since its launch in 2016, the brand has dove headfirst into social media, cultivating community and brand awareness. By going the extra mile with their customers and engaging with and listening to their audience, their social media efforts helped rocket the company from a small start-up to a more established brand in 2025.
So, how can your small business use social media to change the game? Find the best tips below!!
If you’re feeling overwhelmed by the social media grind or just don’t have the time to do it right, consider hiring a professional to handle it. (Hint: Farmboy can help!). Social media management isn’t just about posting regularly—it involves creating a consistent voice, engaging with your audience, staying updated on trends, analyzing performance, and managing ads. Expert management can ensure your social presence is consistent, engaging, and reaches the right people. Hiring a professional allows you to focus on what you do best—running your business—while someone else ensures your brand is active, visible, and growing online.
Differentiate your product! In today’s marketplace, businesses are fighting for attention. If your product or service doesn’t stand out, potential customers may pass you by without a second glance. Standing out from the competition can seem daunting, but it doesn’t have to be. Focus on what makes your product or service unique. Find your niche or a compelling mission and emphasize that in your messaging. Differentiation can help carve out a unique position for your brand that attracts and retains loyal customers.
Always have a website! Without one, you risk appearing unprofessional or unreliable. Your website is where people can learn more about your product or service, explore reviews, and make a purchase. Use SEO to your benefit so people can find you without the help of social media as well. If you are truly a wiz in your industry, your website should contain a blog. What tips and tricks about your product can you offer people? The synergy between social media and an optimized website helps drive trust and conversion rates. A social media presence might spark curiosity, but it’s the website that often seals the deal.
Know your audience. You can’t sell effectively if you don’t understand who you’re selling to. Engaging with your audience is key. Whether it’s replying to comments, conducting surveys, or simply listening to feedback, it’s all about creating a relationship. People want to feel like they’re more than just a transaction to a business—they want to feel heard, valued, and connected. When using social media, you can easily tap into what your audience likes by monitoring stats and analytics and seeing what posts bring the most traction.
Another avenue that is often underutilized is email marketing, which is an excellent way to nurture leads and build relationships with customers. Sending personalized offers, reminders, and updates can keep your brand top-of-mind. With the right campaigns, you can rapidly grow awareness, convert leads, and build a loyal following.
Lastly, market your brand. This might be the hardest one to do, but a well-placed advertisement or influencer campaign can boost your brand immensely. Influencers, especially those who align with your values and product, can introduce your brand to new, interested customers. A well-executed campaign can go viral, especially when it’s authentic and resonates with a specific community. While organic growth through social media and word-of-mouth is fantastic, strategic marketing amplifies your reach and drives awareness in a competitive landscape.
So how does social truly help all of these points come together?
Social media acts as the megaphone that amplifies all of these strategies, turning them into a unified, powerful force for your business. By hiring an expert to manage your social channels, you ensure that every post or video aligns with your brand’s message, reaching the right audience and engaging with them authentically. Social media gives you the perfect platform to differentiate your product, showcasing its unique features and story through visual content, posts, and influencer collaborations. It’s also the bridge that connects your audience directly to your website, acting as a gateway to learning more, purchasing, or interacting with your brand.
With the ability to track audience behavior and engagement, social media offers invaluable insights into who your customers are and what they love, allowing you to refine your messaging and product offerings. When you pair these insights with well-placed advertisements and strategic influencer campaigns, social media turns into a dynamic marketing engine, driving awareness and building a loyal customer base. In this way, social media doesn’t just complement your efforts—it amplifies them, creating a continuous loop of engagement, conversion, and brand loyalty.
