You’re building the products that keep the world moving. But if your digital marketing isn’t working just as hard, you’re missing out on new customers, partnerships, and opportunities to scale.
At Farmboy, we help manufacturing companies sharpen their edge with custom websites, bold branding, and a smart digital strategy that turns clicks into customers.
Here are the 10 most important things manufacturers can do to market themselves better—and how we can help you get there.
1. Build a Website That Works (and Loads Fast)
Your website isn’t just a digital brochure—it’s your best salesperson. A slow, outdated site with poor UX will drive potential customers away. A fast, responsive, mobile-friendly site with intuitive navigation and strong calls-to-action will keep them engaged.
We design and develop high-performance WordPress sites that load fast, integrate with your systems, and convert visitors into leads.
2. Tell a Clear, Compelling Brand Story
In a competitive industry, “we build quality products” isn’t enough. Your brand needs to communicate who you are, what you do, and why you do it better—in a way that’s memorable and meaningful.
Our brand identity work defines your voice, tone, visuals, and story to make sure your brand stands out in the sea of sameness.
3. Get Found with SEO That Speaks Manufacturing
Your audience is searching for specific solutions—equipment types, materials, certifications, capabilities. If your website doesn’t show up in those searches, your competitors win.
We build keyword strategies tailored to the manufacturing space and optimize your site to improve rankings, traffic, and qualified leads.
4. Use Video to Showcase Your Work
There’s no better proof of your precision and performance than showing your products in action. Videos are an incredibly effective way to demonstrate quality, scale, and process.
From process videos to testimonials to brand stories, our video team captures your work in a way that builds trust and drives action.
5. Lean into LinkedIn (and Skip the Dance Trends)
For manufacturers, LinkedIn is where the decision-makers are. Whether you’re selling B2B or recruiting top talent, a strong LinkedIn presence builds credibility and expands your reach.
We help manage and create content for your LinkedIn, turning it into a steady stream of brand awareness and opportunity.
6. Advertise Where It Matters
Don’t waste ad dollars on broad audiences. Paid search, LinkedIn ads, and industry-specific digital placements are powerful when paired with the right message and targeting.
We handle PPC and paid media campaigns with precision, so you’re spending smart—not wasting budget.
7. Create Content That Educates and Converts
White papers, case studies, FAQs, and blog posts help establish your authority. They also give your sales team tools to move prospects down the funnel.
Our copywriters specialize in turning technical jargon into engaging, useful content that educates and converts.
8. Simplify Your Lead Flow
If someone’s ready to request a quote or schedule a tour, your site shouldn’t make that hard. A smart CRM, integrated forms, and automated follow-ups make you faster and more reliable.
We set up and manage your email marketing and CRM tools to streamline outreach and improve conversion.
9. Optimize Your Google Profile
You’d be surprised how many companies ignore their Google Business Profile. Optimizing it with accurate info, photos, categories, and updates can significantly increase local visibility.
We optimize and maintain your Google presence so you stand out when people search for nearby manufacturing partners.
10. Track What’s Working—and What’s Not
Gut instinct only gets you so far. Data shows you where to double down and where to shift focus. If you’re not using real-time dashboards and performance reports, you’re flying blind.
Our custom live dashboard gives you clarity and confidence with real-time results, lead tracking, and strategic recommendations.
Ready to Modernize Your Manufacturing Marketing?
Let’s build something that works as hard as you do. At Farmboy, we offer full-service websites, branding, and digital marketing for manufacturers who are ready to level up.
Call us at 515-309-9869
Or visit us online to get in touch.
Websites, Branding & Digital Marketing for Manufacturers.
You make the products. We’ll help you sell them better.
