As we enter 2024, the ever-evolving marketing landscape demands a fresh approach. 2021 through 2023 was the era of the influencer, but more people are getting tired of getting “sold to” at every turn. In this era of digital dominance and rapidly changing consumer behaviors, businesses must adapt and enhance their marketing strategies to resonate…
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You’ve arrived. Your business has a cohesive brand, a functioning website, a decent social media following, repeat customers, and positive online reviews. So what’s left? While some business owners are content to keep trucking along at this level (and there’s nothing wrong with that!), if you’re wondering what’s next or how to elevate your brand…
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Video has emerged as the undisputed winner among all types of content to engage internet users. The importance of video marketing for boosting your brand visibility and growth is undeniable. It’s the future of digital marketing and now is the time for businesses big and small to invest in it. If your business hasn’t yet…
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What can I say, I love Halloween. Ever since I was a kid, starting in October and ending December 26th, you can usually find me in a good mood. It’s my favorite few months of the year. During my college years as a design student and working part-time at the Apple Store, it turned out I wasn’t…
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A few months back we began work handling brand consulting and WordPress web development for Cryo Life, a sub-brand under Zimmerman Chiropractic in West Des Moines, Iowa. Zimmerman was adding cryotherapy to their long list of wellness services and wanted to give Cryo Life an identity all its own. First off, how does cryotherapy work you…
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