If you run an HVAC, plumbing, electrical, pest, or lawn care company in the Des Moines area, you already know this: Not every call is a good call. You don’t want to spend your best techs on one-off, low-margin jobs way outside your ideal service radius. You want good calls—from the right neighborhoods, with the…
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How to Run an SEO Audit on Your Website (Without Being an SEO Pro)
If you run a small business or marketing team in the Des Moines area, “do an SEO audit” probably lives somewhere on your never-ending to-do list. You know your website should be bringing in more leads. You’re not sure if it’s a content problem, a technical problem, or a “Google changed things again” problem. But…
Read onDigital Marketing for Contractors: 7 Ways to Keep High-Value Projects Booked All Year
If you’re a contractor or remodeler in the Des Moines metro, you don’t just want more leads—you want the right leads. High-value kitchen remodels, whole-home renovations, additions, custom homes…not just the odd handyman job or small repair. The problem? Referrals and word-of-mouth are still great, but they’re no longer enough to keep your calendar full…
Read onWhy Home Remodelers and Luxury Home Builders Are Seeing a Major Upswing Heading Into 2026
How a Rising Stock Market Is Reawakening Homeowner Confidence and Fueling New Projects At Farmboy, we work closely with home remodelers and luxury home builders across the Midwest and beyond, and we monitor every signal that affects their lead flow and project pipelines. As we move toward 2026, one thing is clear. Momentum is building.Homeowners…
Read onHow Two Home Remodelers Went From Scrambling for Leads to Being Booked Out for Months
The Farmboy Marketing Wheel in Action At Farmboy, we talk a lot about our Marketing Wheel — the system we’ve built over 25 years of helping contractors and home service businesses grow with consistency, clarity, and confidence. But nothing brings that system to life like the real stories of the remodelers, builders, and tradespeople who…
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