The pandemic changed many things about the world—one of those changes being how we connect with people. Inherently, the human race is constantly looking for ways to socialize. Thus, social media saw significant spikes in usage and engagement across all platforms. At a time when the world stood still, humans tried to fill the gap…
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Building a successful brand is a process that requires knowledge, perseverance, and a variety of creative services. A great brand is not something that is created overnight; it takes time. It’s not something that happens by accident, either. It requires intention. Whether you’re a prospective business owner who’s starting completely from scratch or an established…
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While facing an economic downturn, it’s easy to feel pressured to cut your advertising budget to keep your company afloat. On paper, this may seem to help by saving you money today. The unfortunate reality is that slashing your digital marketing budget now may cause irreparable damage to the success of your business long term….
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ivacy and advertising. One way to combat the increasing ineffectiveness of behavioral advertising is contextual advertising.
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In 2020, Google announced it would phase out third-party cookies — starting in 2023 — on its Chrome browser, joining Apple’s Safari and Firefox browsers. The announcement signified the death of the third-party cookie since Chrome, Safari, and Firefox are the top three internet browsers. Chrome itself made up more than half of global internet…
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