Greiner Buildings Rebrand
At Farmboy, we believe every brand has a story worth telling. When Greiner Buildings approached us, they weren’t just looking for a facelift — they were ready to elevate their image, honor 35 years of trusted work, and connect more deeply with the people they serve.
We started from the ground up with a comprehensive rebrand. A bold new look, a modernized logo, and a powerful new tagline:
“Greiner – More Than Metal.”
See our case study here.
Because for Greiner, it’s not just about the buildings they construct — it’s about the relationships, the craftsmanship, and the communities they help shape.
Humanizing a Legacy
We knew the heart of Greiner’s success was its people. So, our goal wasn’t just to make things look good — it was to humanize the brand. From team spotlights to client testimonials, we focused on real stories that show the passion, integrity, and pride behind every project.
A Website Built With Purpose
The rebrand extended to a custom-built website designed for real users. We crafted an interactive, intuitive platform that showcases their impressive portfolio while making it easy for visitors to explore services, view projects, and get inspired.
Strategy That Builds Momentum
But we didn’t stop there. We:
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Expanded their social media reach with platform-specific content
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Built a CRM system to keep leads and customers connected
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Ran paid advertising campaigns to boost visibility and engagement
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Created a blog and content strategy to fuel long-term SEO and thought leadership
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Produced powerful brand videos with real customer stories
Each piece of the puzzle was designed to reinforce what Greiner already is: a name people trust.
Real. Good. Work.
At Farmboy, we don’t just design logos or launch websites — we transform brands with a story. We’re proud to partner with companies like Greiner Buildings, helping them look better, sound better, and connect more powerfully than ever before.
Want your brand to feel more like you — and resonate more with your audience?
Let’s talk.
We’re Farmboy.
Real. Good. Work.
