Hashtags were once the lifeblood of social media discovery, a simple tool that connected users to trending topics and helped content reach wider audiences. But as social platforms evolve at lightning speed, a question remains: Are hashtags dead? Over the last five years, their role has dramatically shifted. They’re no longer essential for discoverability, and…
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Breaking the Cycle: Why Embracing Change is Key to Business Growth
Don’t let fear of change hold you back—discover how intentional decisions today can set your business up for success in 2025 and beyond. By: Patrick Tape Fleming I’ve seen it time and time again with small businesses… If you keep doing what you’ve always done, you’ll keep getting the same results. It’s a familiar cycle:…
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How to Achieve Success in Running Social Media for Both B2B and B2C:
Key Differences and the Power of Community Building By: Patrick Tape Fleming Running successful social media accounts for businesses isn’t one-size-fits-all. Whether your company focuses on Business-to-Business (B2B) or Business-to-Consumer (B2C), your approach to social media must be carefully crafted to resonate with your specific audience. While both B2B and B2C social media strategies aim…
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From Small-Town Iowa to Big League Business: The Power of Progress Over Perfection
Since growing up as a kid in small-town Iowa, I’ve had the benefit of being around a lot of great coaches, teachers, and mentors. I’ve been surrounded by these people in the gym, on the field, and in conference rooms learning from great business coaches and fellow business owners. I’ve had the opportunity to work…
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Marketing for Contractors: Creating Engaging Content to Attract New Clients
As a contractor, bringing in new clients isn’t just about having the skills to do your job—it’s about showcasing your expertise in ways that resonate with potential customers. By positioning yourself as a knowledgeable and dependable expert, you build trust and foster relationships that last. Attracting clients and building relationships is all about content creation….
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