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Blog

  • Your Website Is Your Real Home Online (And Why Facebook Isn’t Enough)

    Your Website Is Your Real Home Online (And Why Facebook Isn’t Enough)

    January 27, 2026 by Patrick Tape Fleming

    Recently, I was speaking at a Young Farmers conference about building a strong web presence for your business. I asked a simple question: “How many of you remember MySpace?” Only one hand went up. That moment said everything. Not because MySpace was bad. But because it disappeared. And when it did, so did millions of…

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  • Farm Bureau Young Farmer Conference

    January 20, 2026 by Jason McArtor

    From Dirt to Digital: Getting Your Farm Off the Ground and Onto the Internet Farmers have always done business with other people. The difference now?People don’t ask around at the feed mill first (like my Grandpa used to do) — they Google you first. That’s not a bad thing. It’s just reality. The internet is…

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  • Why Website Security Matters for Home Builders & Remodelers (And How to Protect Your Online Business)

    Why Website Security Matters for Home Builders & Remodelers (And How to Protect Your Online Business)

    January 16, 2026 by Patrick Tape Fleming

    Your website is one of the most important tools in your construction business. It showcases your work, builds trust with homeowners, and generates new leads around the clock. But while many builders invest in beautiful designs and professional photos, one critical piece often gets overlooked: website security and reliability. If your website goes down, gets…

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  • Digital Marketing Strategy: A Simple Framework for Service Businesses and B2B Brands

    December 15, 2025 by Jason McArtor

    If you’re running a busy service business or B2B brand in the Des Moines area, “do more marketing” is not a strategy. You’ve got a website, maybe some SEO going, some ads, a few social posts, maybe a newsletter that went out… once. But when you step back and ask, “Is this actually working together?”…

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  • Creative Digital Marketing Ideas for Contractors, Home Services, Manufacturers, and Senior Living

    December 15, 2025 by Jason McArtor

    If you run a contractor, home services, manufacturing, or senior living brand in the Des Moines area, you’ve probably felt this before: Your digital marketing feels… fine. The website works, the ads run, the posts go out. But nothing feels especially memorable. Meanwhile, you keep seeing competitors show up with campaigns that seem to stick…

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.

Most B2B content misses because it starts with, “W Most B2B content misses because it starts with, “What should we post?”

Wrong question.

A better question is:
What problems do we solve, for which buyers, and what proof can we show?

That’s the whole game:
✔️ real problems
✔️ real buyers
✔️ real proof

If you miss one of those, the content gets weak fast.

Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful.

Good B2B content isn’t fluff.
It’s not “thought leadership” for the sake of being heard.

It should make the right buyer think:
“These people understand the problem.”
“They’ve done this before.”
“They might be worth talking to.”

That’s how expertise turns into demand.
Small business marketing gets messy when everythin Small business marketing gets messy when everything feels important at once.

A little SEO here.
A few ads there.
Maybe some social posts when there’s time.
Then six months later, nobody’s sure what’s working.

That’s why we like keeping it simple.

The “Core Four” most small businesses actually need:
✔️ a website that can pull its weight
✔️ SEO so the right people can find you
✔️ ads when you need demand now
✔️ email follow-up so good leads don’t drift

That’s it.

Not 14 channels.
Not “post every day everywhere.”
Not marketing theater.

If your foundation is weak, more activity won’t save you.
It’ll just make the mess louder.

The goal is not to do more.
It’s to do the right few things in the right order.
A lot of websites are leaking leads. Not because t A lot of websites are leaking leads.
Not because they’re ugly.
Because they’re missing a few basic things that matter.

Usually it comes down to this:
• people can’t tell what you do fast enough
• proof is buried
• the next step is hard to find
• mobile feels annoying to use

That’s it.

You do not need a dramatic redesign every time a site underperforms.
Sometimes you just need to fix the leaks.

Start with the obvious questions:
✔️ Can someone tell what you do in 5 seconds?
✔️ Can they find proof without digging?
✔️ Can they contact you in one tap?
✔️ Does your site work well on a phone?
✔️ Is the page helping—or just taking up space?

A website doesn’t need to be fancy.
It needs to be clear, useful, and easy to act on.

That’s the standard now.
In senior living, families are not showing up rela In senior living, families are not showing up relaxed.
They’re showing up stressed, emotional, and trying to make a big decision fast.

That’s why trust has to come before everything else.

A website shouldn’t feel like a sales pitch.
It should feel like a calm, clear first step.

That means families should be able to understand:
✔️ what kind of care you offer
✔️ where you’re located
✔️ what happens next
✔️ what life there actually feels like
✔️ whether this could be the right fit

And just as important: the next step has to feel safe.

Not pushy.
Not vague.
Not “submit this form and hope someone calls.”

The best senior living marketing lowers anxiety.
It answers questions before families even know how to ask them.

That’s what trust-first looks like.
There’s a reason more home builders and remodelers There’s a reason more home builders and remodelers are turning to Farmboy when they’re ready to grow.

Because this isn’t just marketing… it’s understanding your craft.

We know what it means to take a project from blueprint to reality. We know the pride in the details, the long timelines, the big decisions homeowners make, and the trust it takes to hand someone the keys to their dream home.

That’s why our approach is different.

We don’t just post pretty pictures of finished kitchens and luxury homes.
We build systems that bring in the right clients.

✔️ SEO that puts you at the top when homeowners are searching
✔️ Google Ads that drive real leads, not just clicks
✔️ Websites designed to convert, not just look good
✔️ Video and content that shows the why, not just the what
✔️ Email and CRM strategies that turn interest into projects

We focus on proof.
Real stories. Real builds. Real results.

Because the right client isn’t just looking for a builder…
They’re looking for someone they can trust with their vision.

That’s where Farmboy comes in.

If you’re a home builder or remodeler ready to stop chasing leads and start building a pipeline of dream projects…

Let’s build something incredible together.

#HomeBuilders #Remodeling #ConstructionMarketing #CustomHomes #LuxuryHomes #BuilderLife #DigitalMarketing #LeadGeneration #SEO #GoogleAds #MarketingStrategy #FarmboyMarketing
Think your website should be bringing in more lead Think your website should be bringing in more leads… but not sure what’s broken?
You’re not alone.

“Do an SEO audit” sits on almost every marketing to-do list—but most people never get to it because it sounds way too technical.

Good news: you don’t need to be an SEO expert to figure out what’s working (and what’s not).

Here’s a simple way to start:
✔️ Google your business (do you even show up?)
✔️ Check if your site is actually indexed
✔️ Test your site speed (especially on mobile)
✔️ Review your page titles + content
✔️ Look at how your pages connect together
✔️ Ask: are we answering real customer questions?
✔️ Make sure you’re actually tracking leads

That’s it. No fancy tools. No deep dive into algorithms.
Just clarity.

Here’s what we see all the time:
• Great businesses with weak, generic service pages
• Blogs getting traffic… but not converting
• Slow websites killing both rankings and leads
• Local SEO signals missing or inconsistent
• Analytics installed—but not telling a real story

At the end of the day, SEO isn’t about rankings.
It’s about helping the right people find you—and giving them a clear next step when they do.

If your audit leaves you with more questions than answers, that’s normal. That’s where strategy (and the right partner) comes in.

If your website isn’t pulling its weight, it might be time to take a real look at it.
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