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Blog

  • B2B Content Marketing Strategy: How to Turn Expertise Into Demand

    December 15, 2025 by Jason McArtor

    If you lead marketing or sales for a manufacturer or complex service business in the Des Moines area, you’re sitting on a goldmine: Engineers who can solve problems nobody else can  Project managers who’ve seen every mistake in the book  Install teams who know exactly what makes an implementation succeed or fail  But most of…

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  • Digital Marketing Services for Small Businesses: A Practical Playbook That Actually Fits Your Budget

    December 15, 2025 by Jason McArtor

    If you run a small business in the Des Moines area (or any mid-sized market), you’ve probably heard some version of this advice: “You need to be everywhere online.” Great in theory. Terrible for your schedule and budget. Between running operations, hiring, and taking care of customers, you don’t have time to become a full-time…

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  • Best Web Design Practices for Service Businesses and B2B Brands in 2025

    December 15, 2025 by Jason McArtor

    In 2025, “having a website” isn’t the bar anymore. Your customers expect a site that: Loads fast (especially on their phone)  Makes it obvious what you do and who you serve  Feels trustworthy enough that they’ll fill out a form, book a call, or request a quote  For service businesses and B2B brands—contractors, home services,…

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  • Senior Living Marketing Strategies That Build Trust With Families First

    December 15, 2025 by Jason McArtor

    In senior living and assisted living, you’re not just marketing floor plans and amenities. You’re helping families make one of the most emotional, high-stakes decisions of their lives. For adult children juggling work, kids, and caregiving, your website and digital presence are often where that journey begins. And before they care about occupancy specials or…

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  • Digital Marketing for Manufacturers: Turning Capabilities into Qualified Leads

    December 15, 2025 by Jason McArtor

    If you lead sales or marketing for a manufacturing company in the Des Moines area, you’ve probably felt this tension: Your capabilities are impressive. Your team is sharp. You solve real, complex problems. But online? You look… about the same as every other manufacturer in your space. That’s where digital marketing for manufacturers has to…

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.
There’s a reason more home builders and remodelers There’s a reason more home builders and remodelers are turning to Farmboy when they’re ready to grow. Because this isn’t just marketing… it’s understanding your craft. We know what it means to take a project from blueprint to reality. We know the pride in the details, the long timelines, the big decisions homeowners make, and the trust it takes to hand someone the keys to their dream home. That’s why our approach is different. We don’t just post pretty pictures of finished kitchens and luxury homes. We build systems that bring in the right clients. ✔️ SEO that puts you at the top when homeowners are searching ✔️ Google Ads that drive real leads, not just clicks ✔️ Websites designed to convert, not just look good ✔️ Video and content that shows the why, not just the what ✔️ Email and CRM strategies that turn interest into projects We focus on proof. Real stories. Real builds. Real results. Because the right client isn’t just looking for a builder… They’re looking for someone they can trust with their vision. That’s where Farmboy comes in. If you’re a home builder or remodeler ready to stop chasing leads and start building a pipeline of dream projects… Let’s build something incredible together. #HomeBuilders #Remodeling #ConstructionMarketing #CustomHomes #LuxuryHomes #BuilderLife #DigitalMarketing #LeadGeneration #SEO #GoogleAds #MarketingStrategy #FarmboyMarketing
Think your website should be bringing in more lead Think your website should be bringing in more leads… but not sure what’s broken? You’re not alone. “Do an SEO audit” sits on almost every marketing to-do list—but most people never get to it because it sounds way too technical. Good news: you don’t need to be an SEO expert to figure out what’s working (and what’s not). Here’s a simple way to start: ✔️ Google your business (do you even show up?) ✔️ Check if your site is actually indexed ✔️ Test your site speed (especially on mobile) ✔️ Review your page titles + content ✔️ Look at how your pages connect together ✔️ Ask: are we answering real customer questions? ✔️ Make sure you’re actually tracking leads That’s it. No fancy tools. No deep dive into algorithms. Just clarity. Here’s what we see all the time: • Great businesses with weak, generic service pages • Blogs getting traffic… but not converting • Slow websites killing both rankings and leads • Local SEO signals missing or inconsistent • Analytics installed—but not telling a real story At the end of the day, SEO isn’t about rankings. It’s about helping the right people find you—and giving them a clear next step when they do. If your audit leaves you with more questions than answers, that’s normal. That’s where strategy (and the right partner) comes in. If your website isn’t pulling its weight, it might be time to take a real look at it.
A Website Built for an Industry That Keeps America A Website Built for an Industry That Keeps America Running A while back, we had the opportunity to create the new website for the Iowa-Nebraska Equipment Dealers Association (INEDA) — and it remains one of those projects we’re incredibly proud of. INEDA has been supporting agriculture, construction, and outdoor power equipment dealers across Iowa and Nebraska for nearly 132 years. Their work in legislative advocacy, workforce development, education, training, and regulatory compliance helps dealers stay strong in an ever-changing industry. They’re also the organization behind the Nebraska Ag Expo and Iowa Ag Expo, the second and third largest indoor ag shows in the United States, bringing together 600+ exhibitors and tens of thousands of farmers each year. When we worked with INEDA, the goal was to create a website that reflected the scale and importance of their mission — while making it easier for members, partners, and industry professionals to access the resources they rely on every day. At Farmboy, we love partnering with organizations that support entire industries. The agriculture world is built on innovation, grit, and community — and helping tell that story online is work we’re always proud to do. Another great partnership. Another great brand doing important work. #Farmboy #WebDesign #AgIndustry #Agriculture #BrandStrategy #WebsiteDesign #DigitalMarketing #Iowa #Nebraska #AgCommunity
🏆 Big News from Farmboy 🏆 Some projects feel spec 🏆 Big News from Farmboy 🏆 Some projects feel special from the very beginning. The kind where the strategy, creativity, and teamwork all click in a way you can feel while you’re building it. We’re incredibly proud to share that Farmboy took home a Silver ADDY Award for Integrated Brand Campaign for our work on Suvon — and even more exciting… @aafdsm The project also received a Judge’s Choice Award. Judge’s Choice is the one that makes you stop for a second. It means the work truly stood out. This campaign with Novus Ag was about launching Suvon as a bold, modern adjuvant brand built to stand apart in the competitive Midwest agriculture market. From naming and positioning to packaging, product icons, brand guides, and sales materials, every detail was designed to create clarity, confidence, and a strong presence on the shelf. The goal was simple: build a brand system that looked powerful, worked in the real world, and could scale as the product line grows. At Farmboy, we don’t chase awards. We chase impact. But when work like this gets recognized, it’s a proud moment for our team and for the partners who trust us to help bring their vision to life. Huge thanks to Novus Ag for the collaboration and trust. Silver is an honor. Judge’s Choice is affirmation. Seeing Suvon come to life exactly the way it deserved to is the real win. On to the next one. #AwardWinning #awards #brandstorytelling #branddesign #suvon farmboy realgoodwork marketing agindustry @defrancis.co @tayeckstrom
At Farmboy, we love working with some of the fines At Farmboy, we love working with some of the finest home builders and remodelers in the country. 🏡 There’s something special about partnering with people who take pride in their craft — the kind of builders who obsess over details, care deeply about their clients, and turn someone’s dream into a place they get to call home. Our job is to help tell those stories. From websites and SEO to paid ads, social media, video content, email marketing, and building sales processes that actually help convert leads, we work alongside builders to make sure their work is seen, understood, and appreciated. Because the truth is — great builders deserve great marketing. We love this space because we know it. We understand the process, the pride, and the passion that goes into every project. And there’s nothing better than helping showcase the craftsmanship, the decisions, and the stories behind homes that families will live in for generations. To all the builders and remodelers out there doing incredible work — we love helping share what you create. #HomeBuilders, #Remodeling, #CustomHomes, #BuilderMarketing, #ConstructionMarketing, #FarmboyWebAndMarketing, #Craftsmanship, #BrandStorytelling, #DigitalMarketing, #GreatDesign
Some projects are more than marketing — they’re ab Some projects are more than marketing — they’re about building a brand people can truly connect with. That’s exactly what we set out to do with Your Car Care. Our team at Farmboy worked alongside them to create something that felt authentic, memorable, and built to last. From the ground up, we helped shape the story of the brand by: • Designing and building a brand-new website • Filming a commercial that captures the spirit of the business • Writing and producing a brand theme song • Creating messaging that reflects the trust and reliability drivers depend on We love doing work like this — where strategy, storytelling, design, and creativity all come together to help a business stand out. When we partner with a brand, we don’t just think about ads or websites. We think about the full experience people have when they encounter that brand. Because the best marketing doesn’t just get attention — it builds something people remember. #FarmboyMarketing #BrandBuilding #CreativeMarketing #SmallBusinessMarketing #BrandStrategy #VideoMarketing #WebsiteDesign #StorytellingInBusiness
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