Once upon a time, Google was the great equalizer. With the right keywords, smart content, and a little know-how, even a small local business could climb the search rankings. Entire careers were born from this idea—SEO Copywriter, SEO Consultant, Google Ads Manager, Google Analytics Specialist—all dedicated to helping businesses show up organically on Google and…
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7 Essential Components of a Winning Digital Marketing Strategy for Home Builders & Remodelers
Let’s be real.You didn’t start a remodeling or a home building business to become an Instagram influencer or a marketing guru – well, a couple of you might have. You picked up the hammer because you wanted to build something real — something people could live in, something that could take a punch from the…
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Teaching the Machines: How Farmboy is Training ChatGPT to Know Your Business
At Farmboy, we’ve always believed that the best marketing doesn’t just speak about your business — it speaks for it. And now, we’re taking that a step further by teaching ChatGPT, one of the most powerful AI tools in the world, all about the companies we serve. Why does that matter? Because search is changing….
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Why Contractors Who Show Off Their Work on Video Win Bigger Projects
And How One Client Turned $1,000 into $400,000 Using This Exact Strategy You can tell people you’re the best, or you can show them. And when it comes to winning bigger remodeling jobs and high-end builds, nothing shows off your craftsmanship better than high-quality video content. At Farmboy, we’ve spent years running data-backed campaigns for…
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Best Practices for Marketing Skilled Nursing & Senior Living Facilities
Marketing That Reflects the Heart of Senior Care In the world of skilled nursing and senior living, trust is everything. Families are making some of the most important decisions of their lives — and your website is often where that journey begins. At Farmboy, we’ve spent 25 years helping care-focused businesses create digital tools that…
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