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Blog

  • Digital Marketing for Contractors: 7 Ways to Keep High-Value Projects Booked All Year

    December 15, 2025 by Jason McArtor

    If you’re a contractor or remodeler in the Des Moines metro, you don’t just want more leads—you want the right leads. High-value kitchen remodels, whole-home renovations, additions, custom homes…not just the odd handyman job or small repair. The problem? Referrals and word-of-mouth are still great, but they’re no longer enough to keep your calendar full…

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  • Why Home Remodelers and Luxury Home Builders Are Seeing a Major Upswing Heading Into 2026

    Why Home Remodelers and Luxury Home Builders Are Seeing a Major Upswing Heading Into 2026

    December 11, 2025 by Patrick Tape Fleming

    How a Rising Stock Market Is Reawakening Homeowner Confidence and Fueling New Projects At Farmboy, we work closely with home remodelers and luxury home builders across the Midwest and beyond, and we monitor every signal that affects their lead flow and project pipelines. As we move toward 2026, one thing is clear. Momentum is building.Homeowners…

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  • Why Farmboy Loves Leading Marketing for Ag & Manufacturing Companies

    Why Farmboy Loves Leading Marketing for Ag & Manufacturing Companies

    December 5, 2025 by Patrick Tape Fleming

    And Why These Hardworking Industries Deserve a Standout Brand At Farmboy, we’ve always believed that great marketing starts with understanding people — the real humans behind the work, the craft, and the legacy of a business. Nowhere is that more true than in the Ag and manufacturing industries. These industries aren’t just economic engines; they…

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  • How Two Home Remodelers Went From Scrambling for Leads to Being Booked Out for Months

    How Two Home Remodelers Went From Scrambling for Leads to Being Booked Out for Months

    December 4, 2025 by Patrick Tape Fleming

    The Farmboy Marketing Wheel in Action At Farmboy, we talk a lot about our Marketing Wheel — the system we’ve built over 25 years of helping contractors and home service businesses grow with consistency, clarity, and confidence. But nothing brings that system to life like the real stories of the remodelers, builders, and tradespeople who…

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  • Two Expensive Marketing Moves Builders Keep Making (And Why They Don’t Work)

    Two Expensive Marketing Moves Builders Keep Making (And Why They Don’t Work)

    December 3, 2025 by Jason McArtor

    If you’re trying to hit the next rung on the revenue ladder, there are two “magic bullet” moves that almost always disappoint builders and remodelers:1. “Let’s just build a new website.”2. “Let’s just hire someone to do SEO.” On paper, both sound reasonable. In reality, both can drain your budget without moving the needle on…

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.
A Website Built for an Industry That Keeps America A Website Built for an Industry That Keeps America Running A while back, we had the opportunity to create the new website for the Iowa-Nebraska Equipment Dealers Association (INEDA) — and it remains one of those projects we’re incredibly proud of. INEDA has been supporting agriculture, construction, and outdoor power equipment dealers across Iowa and Nebraska for nearly 132 years. Their work in legislative advocacy, workforce development, education, training, and regulatory compliance helps dealers stay strong in an ever-changing industry. They’re also the organization behind the Nebraska Ag Expo and Iowa Ag Expo, the second and third largest indoor ag shows in the United States, bringing together 600+ exhibitors and tens of thousands of farmers each year. When we worked with INEDA, the goal was to create a website that reflected the scale and importance of their mission — while making it easier for members, partners, and industry professionals to access the resources they rely on every day. At Farmboy, we love partnering with organizations that support entire industries. The agriculture world is built on innovation, grit, and community — and helping tell that story online is work we’re always proud to do. Another great partnership. Another great brand doing important work. #Farmboy #WebDesign #AgIndustry #Agriculture #BrandStrategy #WebsiteDesign #DigitalMarketing #Iowa #Nebraska #AgCommunity
🏆 Big News from Farmboy 🏆 Some projects feel spec 🏆 Big News from Farmboy 🏆 Some projects feel special from the very beginning. The kind where the strategy, creativity, and teamwork all click in a way you can feel while you’re building it. We’re incredibly proud to share that Farmboy took home a Silver ADDY Award for Integrated Brand Campaign for our work on Suvon — and even more exciting… @aafdsm The project also received a Judge’s Choice Award. Judge’s Choice is the one that makes you stop for a second. It means the work truly stood out. This campaign with Novus Ag was about launching Suvon as a bold, modern adjuvant brand built to stand apart in the competitive Midwest agriculture market. From naming and positioning to packaging, product icons, brand guides, and sales materials, every detail was designed to create clarity, confidence, and a strong presence on the shelf. The goal was simple: build a brand system that looked powerful, worked in the real world, and could scale as the product line grows. At Farmboy, we don’t chase awards. We chase impact. But when work like this gets recognized, it’s a proud moment for our team and for the partners who trust us to help bring their vision to life. Huge thanks to Novus Ag for the collaboration and trust. Silver is an honor. Judge’s Choice is affirmation. Seeing Suvon come to life exactly the way it deserved to is the real win. On to the next one. #AwardWinning #awards #brandstorytelling #branddesign #suvon farmboy realgoodwork marketing agindustry @defrancis.co @tayeckstrom
At Farmboy, we love working with some of the fines At Farmboy, we love working with some of the finest home builders and remodelers in the country. 🏡 There’s something special about partnering with people who take pride in their craft — the kind of builders who obsess over details, care deeply about their clients, and turn someone’s dream into a place they get to call home. Our job is to help tell those stories. From websites and SEO to paid ads, social media, video content, email marketing, and building sales processes that actually help convert leads, we work alongside builders to make sure their work is seen, understood, and appreciated. Because the truth is — great builders deserve great marketing. We love this space because we know it. We understand the process, the pride, and the passion that goes into every project. And there’s nothing better than helping showcase the craftsmanship, the decisions, and the stories behind homes that families will live in for generations. To all the builders and remodelers out there doing incredible work — we love helping share what you create. #HomeBuilders, #Remodeling, #CustomHomes, #BuilderMarketing, #ConstructionMarketing, #FarmboyWebAndMarketing, #Craftsmanship, #BrandStorytelling, #DigitalMarketing, #GreatDesign
Some projects are more than marketing — they’re ab Some projects are more than marketing — they’re about building a brand people can truly connect with. That’s exactly what we set out to do with Your Car Care. Our team at Farmboy worked alongside them to create something that felt authentic, memorable, and built to last. From the ground up, we helped shape the story of the brand by: • Designing and building a brand-new website • Filming a commercial that captures the spirit of the business • Writing and producing a brand theme song • Creating messaging that reflects the trust and reliability drivers depend on We love doing work like this — where strategy, storytelling, design, and creativity all come together to help a business stand out. When we partner with a brand, we don’t just think about ads or websites. We think about the full experience people have when they encounter that brand. Because the best marketing doesn’t just get attention — it builds something people remember. #FarmboyMarketing #BrandBuilding #CreativeMarketing #SmallBusinessMarketing #BrandStrategy #VideoMarketing #WebsiteDesign #StorytellingInBusiness
We’re honored to share the brand-new website for A We’re honored to share the brand-new website for Altoona Christian Church. When we partner with a church or nonprofit, we know we’re not just building pages — we’re helping tell a story of mission, leadership, and faith. For ACC, that story begins with who they are. Leadership at Altoona Christian Church is rooted in service, prayer, and community. Their staff and board are committed to guiding with humility, mutual respect, and faith in God’s direction. Together, they shape ACC’s mission of worship, discipleship, and outreach — and that heart needed to be felt the moment someone landed on the site. Our goal was simple: Create a digital home that reflects the church’s people, leadership, and beliefs. For nonprofits and churches, a website isn’t about flash — it’s about clarity, warmth, and trust. It should: • Represent the heart of the congregation • Highlight leadership in an authentic way • Clearly communicate beliefs and mission • Make it easy for new visitors to take the next step • Serve both long-time members and first-time guests With Altoona Christian Church, we focused on clean design, clear messaging, and a structure that supports worship, discipleship, and outreach — just like their leadership does. We love building websites for nonprofits and churches because the impact goes far beyond clicks and traffic. These sites help people find community. They help families take their first step through the doors. They support missions that change lives. If your church or nonprofit needs a website that truly represents your mission, your leadership, and your beliefs — we’d love to help you tell that story. Real. Good. Work... Real purpose. Real impact.
Most contractors think trust is built with photos. Most contractors think trust is built with photos. Beautiful kitchen. Clean tile lines. Before and after shots. But photos don’t build trust. Proof does. If you’re a home builder or remodeler, trust is built when you show: • The problems you solved • The choices you made (and why) • The standards you refused to lower • The way you protected the homeowner’s budget • The way you made them feel during the process Anyone can post a finished project. Very few explain the thinking behind it. Very few show the tension, the obstacles, the decision-making. Very few talk about their morals. That’s where better leads come from. Homeowners don’t just want to see what you built. They want to understand how you think. Because when you stop just showing photos… and start showing proof… Trust follows. And so do better projects. #ContractorMarketing #LocalSEO #LeadGeneration
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