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  • How A CRM Can Boost Your Marketing Strategy

    How A CRM Can Boost Your Marketing Strategy

    July 14, 2022 by Farmboy Marketing

    The buyer’s journey is never as simple as going from point A to point B. There are a lot of pit stops, twists, turns, doubts, and backtracking. Customer relationship management (CRM) allows you to track, record, and utilize customer interactions with websites, social media, customer service, and more. What Is A CRM? We know that…

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  • The Rise (Again) Of Contextual Advertising

    The Rise (Again) Of Contextual Advertising

    June 13, 2022 by Farmboy Marketing

    ivacy and advertising. One way to combat the increasing ineffectiveness of behavioral advertising is contextual advertising.

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  • When The Cookie Crumbles: Preparing Your Marketing Strategy For A Cookie-Less World

    When The Cookie Crumbles: Preparing Your Marketing Strategy For A Cookie-Less World

    May 26, 2022 by Farmboy Marketing

    In 2020, Google announced it would phase out third-party cookies — starting in 2023 — on its Chrome browser, joining Apple’s Safari and Firefox browsers. The announcement signified the death of the third-party cookie since Chrome, Safari, and Firefox are the top three internet browsers. Chrome itself made up more than half of global internet…

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  • 10 Essential Features for Knockout Website Design

    10 Essential Features for Knockout Website Design

    April 13, 2022 by Jason McArtor

    Here is our list of 10 essential features for website design success. If you are a small business with growth potential, you need to understand how a superior website design can assist with achieving these goals. 1. Mobile-First Design (mobile friendly) The smartphone is the number one way that people use websites, search for anything,…

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  • Is Your Company Marketing Helping You Attract and Retain Employees?

    Is Your Company Marketing Helping You Attract and Retain Employees?

    September 23, 2021 by Farmboy Dev

    The job market is hot. Discover how your company branding and marketing can help your construction or contractor company attract and retain top talent.

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farmboyinc

An award-winning full service marketing agency that helps small to Fortune 500 businesses develop their websites, marketing, and creative output.
More leads is not the goal. Better leads is. A lo More leads is not the goal. Better leads is. A lot of B2B teams chase volume, then get frustrated when sales says the leads are junk. That’s because lead generation isn’t about filling the pipeline with names. It’s about bringing in the right people at the right time. A strong lead has two things: ✔️ they actually fit ✔️ they actually have intent Miss one of those and you get time-wasting. This is where a lot of businesses go wrong: • they treat every lead the same • they hand everything straight to sales • they don’t define who the right fit actually is • they measure activity instead of quality The fix is not always “get more leads.” Sometimes the fix is a better filter. That’s how you protect sales time and improve the pipeline.
Your social is rented. Your ads are rented. Your w Your social is rented. Your ads are rented. Your website is owned. That matters. Because rented platforms can change the rules whenever they want. Reach drops. Costs go up. Algorithms shift. None of that asks your permission. Your website is the one place where you control: ✔️ the message ✔️ the proof ✔️ the path ✔️ the next step That’s why it should be the engine behind everything else. Social can get attention. Ads can create demand. Email can bring people back. But your website is where all of it has to land and make sense. One post disappears. A good page keeps working. That’s the difference between renting attention and building equity.
Most B2B content misses because it starts with, “W Most B2B content misses because it starts with, “What should we post?” Wrong question. A better question is: What problems do we solve, for which buyers, and what proof can we show? That’s the whole game: ✔️ real problems ✔️ real buyers ✔️ real proof If you miss one of those, the content gets weak fast. Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful. Good B2B content isn’t fluff. It’s not “thought leadership” for the sake of being heard. It should make the right buyer think: “These people understand the problem.” “They’ve done this before.” “They might be worth talking to.” That’s how expertise turns into demand.
Small business marketing gets messy when everythin Small business marketing gets messy when everything feels important at once. A little SEO here. A few ads there. Maybe some social posts when there’s time. Then six months later, nobody’s sure what’s working. That’s why we like keeping it simple. The “Core Four” most small businesses actually need: ✔️ a website that can pull its weight ✔️ SEO so the right people can find you ✔️ ads when you need demand now ✔️ email follow-up so good leads don’t drift That’s it. Not 14 channels. Not “post every day everywhere.” Not marketing theater. If your foundation is weak, more activity won’t save you. It’ll just make the mess louder. The goal is not to do more. It’s to do the right few things in the right order.
A lot of websites are leaking leads. Not because t A lot of websites are leaking leads. Not because they’re ugly. Because they’re missing a few basic things that matter. Usually it comes down to this: • people can’t tell what you do fast enough • proof is buried • the next step is hard to find • mobile feels annoying to use That’s it. You do not need a dramatic redesign every time a site underperforms. Sometimes you just need to fix the leaks. Start with the obvious questions: ✔️ Can someone tell what you do in 5 seconds? ✔️ Can they find proof without digging? ✔️ Can they contact you in one tap? ✔️ Does your site work well on a phone? ✔️ Is the page helping—or just taking up space? A website doesn’t need to be fancy. It needs to be clear, useful, and easy to act on. That’s the standard now.
In senior living, families are not showing up rela In senior living, families are not showing up relaxed. They’re showing up stressed, emotional, and trying to make a big decision fast. That’s why trust has to come before everything else. A website shouldn’t feel like a sales pitch. It should feel like a calm, clear first step. That means families should be able to understand: ✔️ what kind of care you offer ✔️ where you’re located ✔️ what happens next ✔️ what life there actually feels like ✔️ whether this could be the right fit And just as important: the next step has to feel safe. Not pushy. Not vague. Not “submit this form and hope someone calls.” The best senior living marketing lowers anxiety. It answers questions before families even know how to ask them. That’s what trust-first looks like.
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