Category: Business Development

Cool Branding: Cryo Life Iowa Case Study

Farmboy Polar Bears Blog Header

A few months back we began work handling brand consulting and WordPress web development for Cryo Life, a sub-brand under Zimmerman Chiropractic in West Des Moines, Iowa. Zimmerman was adding cryotherapy to their long list of wellness services and wanted to give Cryo Life an identity all its own. First off, how does cryotherapy work you…

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Perspective

Farmboy Audience Perspective

If you’re a parent, you’ve probably told your kids that they have about an hour until bedtime. This is usually followed by a simultaneous groan of, “ONLY an hour?” On the flip side, if you’d planned to head over to the park in about an hour, you’d get the same groan, followed by, “a WHOLE…

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Not So Perfect

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With a new year comes opportunity to set new goals and to dive into areas unexplored. “A good plan violently executed now is better than a perfect plan executed next week.” These are the often-quoted words of General George S. Patton, Jr., senior officer of the United States Army, who commanded the U.S. Seventh Army…

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Creative Case Study: Pennie Carroll & Associates Branding & Identity

There’s an area in the business of Graphic Design and branding we feel doesn’t get touched upon much. You, the designer, have created a very nice branding and identity system and sit down with your client to hand them the keys to their shiny new “Porsche”. You shake hands and your client hits the road with…

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