When your business involves moving earth, tearing down structures, or prepping sites for what comes next, your reputation is built on trust, precision, and results. But in today’s market, even the toughest crews need a strong digital foundation to win bigger jobs, stand out from competitors, and grow their business.
At Farmboy, we specialize in helping excavation, grading, and site prep companies build bold, effective digital marketing strategies. Here’s what we’ve found matters most when it comes to marketing excavation services—and how we help you get it done right.
1. A Website That Works as Hard as You Do
Your website isn’t just a digital business card—it’s often your first impression. A modern, fast, mobile-responsive website helps potential clients see your professionalism before they ever pick up the phone.
At Farmboy, we design custom WordPress websites built to showcase your capabilities, highlight your past projects, and drive quote requests.
2. Clear Branding that Reflects Strength and Reliability
Your logo, colors, and messaging should reflect the same confidence you bring to every job site. We develop powerful visual identities that make your company memorable and stand out from competitors—even in industries filled with heavy equipment and big machines.
3. Search Engine Optimization (SEO): Be Found Where It Matters
When someone searches for “grading contractors near me” or “excavation services [your city],” you want to show up on top. SEO helps your business appear in those crucial searches—driving free, high-intent traffic directly to your site.
4. Local Paid Ads That Target the Right Jobs
Whether you’re trying to land more residential work or bid on larger commercial site development, PPC advertising (Google Ads, Facebook, etc.) can help get your name in front of the right audience—fast. We tailor ad strategies to your goals and your territory.
5. Project Photos and Videos That Build Credibility
Potential clients want to see what you can do. Drone footage of site work, before-and-after shots, and short project highlight videos are incredibly effective for social media and your website. We help you create visuals that bring your work to life—and help you land more of it.
6. Social Media That Shows You’re Active and Reliable
An active Facebook or Instagram feed isn’t just for fun—it’s a credibility builder. Posting project updates, equipment highlights, or even team shoutouts shows you’re legit, working, and invested in your team and clients.
7. Content That Educates and Builds Trust
Great marketing tells your story and solves problems for your customers. From service page copy to blogs that explain “When to Hire an Excavator vs. Grading Contractor,” we write content that builds trust and improves SEO at the same time.
8. Email Marketing and CRM Tools to Stay Top of Mind
For repeat business, referrals, and staying in touch with contractors and developers, email marketing and CRM tools are essential. We help set up and manage campaigns that keep you connected and top of mind.
9. Online Reviews and Reputation Management
Word of mouth is still king—but today, it lives online. We help you build and manage your reputation on platforms like Google, Facebook, and industry-specific directories, so you stand out with five-star reviews when people search.
10. A Strategic Partner That Gets It
You’re not looking for fluff. You’re looking for results. At Farmboy, we know your industry, we know what works, and we respect your time. Our team brings over 25 years of strategic, creative, and digital expertise to every project.
Ready to Break Ground on Better Marketing?
Let’s build a foundation that drives leads, wins bids, and reflects the quality of your work.
📞 Call us at 515-309-9869
🌐 Visit farmboyinc.com to see our work.
