Project Category: Branding

Creative Direction, Branding & Website Development for Iowa Food Truck

Farmboy worked with the minds behind downtown Des Moines restaurant Proof and the Des Moines Social Club on an ambitious culinary endevour that would become Powered By Fries. The food truck is highly unique as it’s actually powered by the very menu items it produces, running both on traditional fuel and french fry oil. Involved…

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Responsive WordPress Web Design


WordPress Development has become something of a Farmboy specialty in addition to our healthy list of capabilities. If your website isn’t optimized for mobile viewing, that’s potentially a 50% loss in traffic. That’s bad. We take a “mobile-first” approach to development, so if we make it look good on a phone, we can make it look great on…

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Iowa Restaurant Branding, Environmental Design & Website Development

Gilroy's Front Door

Farmboy worked with local restaurant veterans from Des Moines culinary scene, including Court Avenue Brewing and Americana, on their newest and boldest project yet: Gilroy’s Kitchen + Pub + Patio. Farmboy was involved every step of the way, handling branding, identity, signage, environmental graphics, t-shirts, 4 mixed-media murals throughout the restaurant, and more! The name…

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Branding, Booklet Design, Packaging, & Web Development

Farmboy was contracted to develop branding, packaging design, booklets, and website for the “retaiN” initiative. The retaiN initiative is a collaboration between Conservation Districts of Iowa and Iowa State University Extension and Outreach and Iowa Learning Farms with support from the Iowa Department of Agriculture and Land Stewardship, Division of Soil Conservation and Water Quality. retaiN seeks…

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Branding & Website Development For Iowa Racetrack


Farmboy handled rebranding for central Iowa’s most recognized race track, the Iowa State Fair Speedway. Having started from scratch, we wanted to honor the raceways legacy with a logo that felt classic and timeless. The logo and subsequent assets were used on various environmental graphics, clothing lines, and more. The biggest change, however, came in the…

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