The home building and remodeling industry is experiencing a surge in competition that’s reaching new heights. With tariffs on wood causing prices to climb, contractors are feeling the squeeze and it’s not going away anytime soon.
What many people don’t realize is that most of the wood used for construction in the United States actually comes from Canada. With tariffs impacting these imports, the cost of building materials is on the rise. For contractors, this means two things:
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Higher costs of doing business.
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An increasingly competitive market where every lead counts.
If you’re not marketing yourself effectively, you’re missing out on clients who are willing to pay a premium for quality service. And guess what? Your competitors are ramping up their efforts. Now is the time to double down on your marketing, build your brand, and stand out in a crowded field.
5 Ways Contractors Can Start Marketing Better…Today!
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Create a Strong Online Presence
A great website isn’t just a digital business card. It’s a 24/7 salesperson. Make sure your site looks professional, is mobile-responsive, and highlights your services and expertise. P.S. You own your website and the content on it. Facebook does not. -
Leverage Local SEO
Make it easy for customers to find you in their area by optimizing your Google Business Profile, building citations, and getting positive reviews. Local SEO is your ticket to getting found by the right customers in your area. -
Develop High-Quality Visual Content
Before-and-after photos, videos of your process, and customer testimonials are all powerful ways to show potential clients what you can do. Don’t just tell… show. Did you know contractors can turn 5 minutes of video content into 50,000 dollar leads. Ask me how sometime. -
Build a Social Media Presence
Customers are searching for contractors on platforms like Facebook, Instagram, and LinkedIn. Stay active, post regularly, and engage with your audience. Show off your work, highlight satisfied customers, and offer helpful tips. I can’t stress this enough, building community around your brand is so important. -
Run Paid Ads for Targeted Leads
Google Ads and social media advertising can put you directly in front of homeowners who are ready to build or remodel. Well-crafted ad campaigns can bring you highly qualified leads in real time. Make that connection and build that relationship with the potential customer.
Does this sound daunting… Well we can help.
At Farmboy, we understand what it takes to stand out in a competitive market. With the cost of materials going up, it’s critical that every dollar you spend on marketing works for you. Here’s how we can help:
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Custom Websites Designed to Convert: We’ll build you a sleek, fast-loading, user-friendly website that shows off your work and turns visitors into leads.
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SEO and Local Optimization: We’ll ensure you’re found by homeowners searching for your services in your area.
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High-Quality Content Creation: From photos and videos to case studies and testimonials, we’ll help you build credibility and showcase your expertise.
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Targeted Ad Campaigns: Whether it’s Google Ads, Facebook Ads, or something more niche, we create and manage campaigns that drive results.
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Email Marketing and Follow-Up: Keep your leads warm and convert more inquiries into customers with tailored email campaigns.
Competition is fierce and costs are rising, contractors who invest in effective marketing during this time will be the ones to thrive and get ahead. Let’s make sure that’s you.
Reach out to Farmboy today if you have any questions and let’s help you get to work.
