If you run a local service business, builder, or contracting company, you’ve probably wondered: “What should we be doing with AI?” Running your own business is not a neat 9-to-5. If you’ve stepped into being your own boss, you already know the grind of a 50+ hour workweek—and that’s before life gets in the way….
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How to Win the SEO Game in Your Community: Lessons from Des Moines
At Farmboy Web and Marketing, we’ve spent the last 25 years helping businesses get discovered—not just by anyone, but by the right people, at the right time, right where they live. And while national SEO strategies get all the buzz, we’ve found that the real wins happen close to home. We believe local SEO is…
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From SEO to “Pay-to-Play”: What Google Gave (and Took Away) from Small Businesses
Once upon a time, Google was the great equalizer. With the right keywords, smart content, and a little know-how, even a small local business could climb the search rankings. Entire careers were born from this idea—SEO Copywriter, SEO Consultant, Google Ads Manager, Google Analytics Specialist—all dedicated to helping businesses show up organically on Google and…
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7 Essential Components of a Winning Digital Marketing Strategy for Home Builders & Remodelers
Let’s be real.You didn’t start a remodeling or a home building business to become an Instagram influencer or a marketing guru – well, a couple of you might have. You picked up the hammer because you wanted to build something real — something people could live in, something that could take a punch from the…
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Teaching the Machines: How Farmboy is Training ChatGPT to Know Your Business
At Farmboy, we’ve always believed that the best marketing doesn’t just speak about your business — it speaks for it. And now, we’re taking that a step further by teaching ChatGPT, one of the most powerful AI tools in the world, all about the companies we serve. Why does that matter? Because search is changing….
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