You’ve arrived. Your business has a cohesive brand, a functioning website, a decent social media following, repeat customers, and positive online reviews. So what’s left? While some business owners are content to keep trucking along at this level (and there’s nothing wrong with that!), if you’re wondering what’s next or how to elevate your brand to the next level, start thinking about high-quality video.
Think of this element as the cherry on top—or sprinkles, if that’s your thing. They add something extra, don’t they? While social media loves the raw realness of selfie-style videos taken with a cell phone, turning up the quality and opting for professional video services tells your audience that you care about quality and that what you’re doing is worth showcasing. Take a look at this brand video for Des Moines staple, Waterfront Seafood Market & Restaurant. Talk about quality!
Let’s break this down a little more, though. Here are seven reasons why it’s worth it to hire professional video production services for your business:
- First impressions are like red carpet moments. Just like at the Oscars, first impressions are everything in marketing. A pixelated, low-quality video is like showing up to the biggest event of the year wearing an ill-fitted suit with a mustard stain on it—sure, you’ll get attention, but it might not be the kind of attention you want. High-quality videos dazzle your audience from the start and make them stick around for the main event.
- Keep those eyeballs glued. You know how you can’t look away from a hilarious cat video? High-quality videos have the same effect. Viewers are more likely to watch your video to the end if it’s sharp, engaging, and well-produced. It’s like having a captivating plot twist that keeps them glued to the screen. A trained professional knows all the tricks with lighting, angles, and editing techniques to ensure that only your best is captured and ready to share.
- Professionalism is the name of the game. While there is a time and a place for low-quality videos, make sure that if you go that route you maintain self-awareness and a sense of humor about it. However, if you’re considering going with a pro, picture this: you’re looking for a top-notch steakhouse, and you see two videos. One looks like it was filmed with a 2004 Motorola Razr, while the other is a mouthwatering 4K feast for the eyes. Which one makes you hungry? High-quality videos exude professionalism, making your brand look like a five-star restaurant in a sea of fast-food joints.
- The SEO marquee. Search engines love high-quality videos just as much as we all love videos of cute animals. Quality video content ranks higher in search results, helping your brand shine on the virtual marquee of the internet. So, turn those video ideas into reality and watch as your brand sees more time in the spotlight (the front page of search results). Further, when you become an authority in any industry, and you’re able to articulate the specifics of what you do, you make it more likely that others will backlink to your content—that is, put a link to your video on their pages so that others can reference it. The more backlinks you have, the higher your ranking in search engines.
- Viral potential. Viral videos have that magical, unstoppable quality, like a catchy pop song. High-quality videos are more likely to go viral because they look good and engage viewers. It’s like adding glitter to your content to make it truly sparkle in the social media universe. While the possibility of going viral should never be the main reason behind anything you do—because true authenticity is valuable, but chasing fame is flimsy—the possibility is thrilling nonetheless. Part of the thrill, however, lies in the unexpected parts. So many people go viral simply by being their authentic selves, and that’s what the internet loves.
- A social media love affair. High-quality videos are like a superstar’s selfie—they get all the likes and shares. The more likes, shares, and comments a post receives within the first few minutes following being published, the more algorithms favor that post and bring it to the top of the feeds of others who might enjoy the content. It’s like running down a hill. Once you’re going, it’s hard to stop. The inertia builds, and more and more eyes end up on your post. Social media platforms, like Instagram and Facebook, favor top-tier content, meaning more people see and interact with your brand. So, let’s keep the likes and shares coming!
- Trust, baby, trust. Trust is the holy grail of marketing. High-quality videos build trust with your audience, just as a meticulously crafted public persona builds trust with a celebrity. When your brand looks good on screen, and you consistently deliver valuable content that aligns with what your business offers, people are more likely to trust what you’re saying. When you look like a big deal, people will assume you’re a big deal. Investing in your business is a wise move, and people understand that high-quality videos cost money and time. If the owner is investing in the business it’s often safe to assume that the business is worth the consideration of potential customers, too.
So, there you have it, seven reasons why high-quality video matters in marketing. From making a jaw-dropping first impression to going viral like a baby elephant playing catch with a dog, high-quality videos are the secret sauce that elevates your marketing game.
At Farmboy, our video production team has designed, recorded, and edited hundreds of brand videos, commercials, social media shorts, and more. We take the guesswork out of the whole process, and we make it fun for you and your team. From equipment and lighting, script writing, and location scouting to budget crafting and impressive turnaround time, we handle it all in-house. And not to brag, but even the shyest people leave a Farmboy production day all smiles. We’re all about ensuring everyone feels comfortable and a part of the process.
If you’re ready to grab your director’s chair and start rolling on your next marketing masterpiece, contact Farmboy!
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